Holly Weidman is an SEO Consultant for Female Business Owners and Bloggers!

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1.  Holly cautions against knee-jerk reactions to Google updates and recommends waiting it out before making changes.

• To understand what content Google will display, study its results and understand the different presentations it offers (e.g. a YouTube video, a snippet, an organic link).
• "Infinite scrolling" keeps people on Google longer, making them more likely to click on a result.

2.  Holly  suggests choosing five to seven topics for pillar posts to make Google see you as an authority on a topic.

• For blog posts, interlinking (aka internal links) is important for Google and headings should be included that help readers skim through the content easily.
• Tracking metrics is key to understanding if efforts are achieving desired goals.

3. Metrics to track in Google Analytics and Search Console:

• Page Views, and SEO performance (organic traffic).
• Audit pa

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Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

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 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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