What’s up guys—it’s Kyle, and in today’s episode of Your Marketing Sucks, I hijack the planned topic (sorry Lara) and take you straight into the real conversation we need to be having right now: are you actually tracking the goals you set back in January, or are they collecting dust in your nightstand drawer?

We’re halfway through Q2, and I break down exactly how to audit your marketing strategy the right way. No fluff. No theories. Just real talk about what’s working, what isn’t, and how to stop wasting time on tactics that don’t produce.

I’m walking you through:

• How to reverse-engineer revenue growth into actionable lead gen tactics
• Why cold email might be DOA in certain industries (looking at you, defense and aerospace)
• What makes email, ads, and LinkedIn content actually stand out
• The biggest mistake people make with their marketing creative
• And why everything—yes, everything—runs on a bell curve of ROI

This is off the cuff, unscripted, and exactly the kind of kick in the ass some of you need right now. If you’re still trying to cram a year’s worth of strategy into the second half of the year, this is your wake-up call.

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