These are the three key Malaysian cartoons that we should all know. Leslie Lee, Media Consultant with deep experience across the kids space, shares his thoughts on the state of the Malaysian Animation Industry today.

Date: 21 February 2024
Name of podcast: Media Forward: The Future of Kids Content
Episode title and number: Episode 7: Cartoon Spotlight Malaysia with Leslie Lee (Media Consultant)
Interview Date: February 2024

Key Topics:
Episode Intro [00:05]
Interview Intro [01:00]
Who is Leslie Lee, Media Consultant? [01:14]
Malaysian Animation in 2024 [02:35]
Why we should pay attention to Malaysian Cartoons [04:48]
Regional impact of the industry [07:16]
Malaysian animation's uniqueness [08:07]
Three important Malaysian animations [09:34]
Kampung Boy (Lat) [10:05]
Upin & Ipin (Les' Copaque) [11:10]
Mechamato (Monsta) [13:40]
What's next for Malaysian cartoons? [15:40]
Wrapping up [17:50]

Want to hear more?
Auger Insights is a market research consultancy - helping brands around the world better know and grow their audiences.

Find out more: https://www.augerinsights.com

Learn more about Kampung Boy: https://en.wikipedia.org/wiki/The_Kampung_Boy
Learn more about Les' Copaque: https://lescopaque.com
Learn more about Monsta: https://monsta.com

In a whimsical reclaimed gothic church in the North of England, Grimm & Co is running a series of playful workshops with kids (and teachers!) - all aimed at powering up their imagination and creativity. We dig into why this is important, some of the lessons that the charity has learnt when getting kids to engage, and the best places to park your broom when you visit the emporium of stories...

Date: 20 November 2023
Name of podcast: Media Forward: The Future of Kids Content
Episode title and number: Episode 6: Yorkshire Dragons with Dr Deborah Bullivant MBE (Grimm & Co)
Interview Date: November 2023

Key Topics:
Episode Intro [00:04]
Interview Intro [00:59]
What is Grimm & Co? [01:20]
The 826 Valencia Model [04:38]
Why kids struggle with creativity [06:39]
The importance of imagination and play [10:24]
Overcoming a child's shyness [15:12]
How brands can spark kids' creativity [20:33]
Looking Forward [23:38]
Wrapping Up [26:04]

Want to hear more?
Auger Insights is a market research consultancy - helping brands around the world better know and grow their audiences.

Find out more: https://www.augerinsights.com
Learn more about Grimm & Co: https://grimmandco.co.uk

How will AI change the Animation industry? We have a chat with two kids animation experts about the opportunities and threats that AI and Web3 could have on the cartoon space - and explore their thoughts on how creators should use this new technology responsibly moving forward.

Date: 11 October 2023
Name of podcast: Media Forward: The Future of Kids Content
Episode title and number: Episode 5: AI & the Animation Industry with Shannon George (Writer & Showrunner) and Andrew Kavanagh (Kavaleer)
Interview Date: September 2023, as part of the MDEC Kre8tif Conference in Kuala Lumpur

Key Topics:
Episode Intro [00:04]
Interview Intro [00:48]
Opportunities with Generative AI (GenAI) [01:37]
AI Changing the Look of Cartoons [05:39]
AI's Impact on Writing Cartoons [08:13]
Worries & Threats around AI [12:30]
Web3 in Kids Animation [18:53]
Kids Animation & the Future [21:20]
Cartoons & Comprehension [23:40]
Bias in AI Tools [28:32]
Looking Forward [31:08]
Wrapping Up [33:44]

Want to hear more?
Auger Insights is a market research consultancy - helping brands around the world better know and grow their audiences.

Find out more: https://www.augerinsights.com
Learn more about Daily Madness: https://www.dailymadnessproductions.com
Learn more about Kavaleer: https://kavaleer.com

Auger Insights speaks to 121 Insights Brazil about the growth of the kids video game market in South America's largest country: is there anything unique about the passion for the media in this market? And what do parents think?

Date: 24 April 2023
Name of podcast: Media Forward: The Future of Kids Content
Episode title and number: Episode 4: Why Brazilian Kids Love Gaming with Ligia Talludec (121 Insights Brazil)
Interview Date: November 2022, as part of the MDEC Kre8tif Conference in Kuala Lumpur

Key Topics:
Episode Intro [00:04]
Interview Intro [00:39]
Why Kids in Brazil Love Video Games [00:52]
Embracing Future Careers in Gaming & The Metaverse [01:20]
Parents Thoughts on Gaming [03:33]
Streaming Gameplay [05:13]
Find out more [05:50]

Want to hear more?
Auger Insights is a market research consultancy - helping brands around the world better know and grow their audiences.

Find out more: https://www.augerinsights.com
Learn more about 121 Insights Brazil: https://www.121insightsbrazil.com

From digital babysitter to eye health checks - how are kids in China ‘using technology well’? Auger Insights speaks with Bonnie Wang - a researcher and semiotician - to explore shifting attitudes to technology and media use among parents and young people in China.

Date: 15 March 2023
Name of podcast: Media Forward: The Future of Kids Content
Episode title and number: Episode 3: Using Tech Well in China with Bonnie Wong (Researcher & Semiotician)
Interview Date: November 2022, as part of the MDEC Kre8tif Conference in Kuala Lumpur

Key Topics:
Episode Intro [00:05]
Interview Intro [00:35]
Normal media usage among Chinese kids [01:00]
Historical attitudes to media and tech among Chinese parents [02:11]
How parents now want their kids to 'use technology well' [03:54]
Building cross-generational bonds through tech and media [05:15]
The relationship between tech and health in China [06:46]
Find out more [08:22]

Want to hear more?
Auger Insights is a market research consultancy - helping brands around the world better know and grow their audiences.

Find out more: https://www.augerinsights.com

What is Manga? How many types are there (and who are they for)? And why do Japanese audiences love it so much? Auger Insights speaks with Japanese research and strategy agency, Tokyoesque, about Manga - Japanese comic books. We explore the role the art form plays in Japanese society, how it has evolved in recent years, and what lessons other kinds of media can learn from this format.

Date: 12 January 2023
Name of podcast: Media Forward: The Future of Kids Content
Episode title and number: Episode 2: Why Japanese Audiences Love Manga with Tokyoesque
Interview Date: November 2022, as part of the MDEC Kre8tif Conference in Kuala Lumpur

Key Topics:
Episode Intro [00:04]
Interview Intro [00:49]
What is Manga? [01:16]
Profiling Manga’s Japanese Audience [01:45]
How Manga has Evolved in Response to Tech [02:34]
Key Themes in Manga [03:48]
What can other Media Learn from Manga? [06:18]
More about Tokyoesque [07:53]
Find out more [09:22]

Want to hear more?
Auger Insights is a market research consultancy - helping brands around the world better know and grow their audiences.

Find out more: https://www.augerinsights.com
Learn more about Tokyoesque: https://tokyoesque.com

In our first episode, we explore how young people in the US are using media platforms to create new friendships and build communities (in and out of the Metaverse)

Date: 04 January 2023
Name of podcast: Media Forward: The Future of Kids Content
Episode title and number: Episode 1: Building New, Online Kids Communities with Pam Goldfarb Liss (LitBrains)
Interview Date: November 2022, as part of the MDEC Kre8tif Conference in Kuala Lumpur

Key Topics:
Episode Intro [00:05]
Interview Intro [01:13]
Kids’ tech use during the Covid-19 pandemic [01:29]
How tech and media help teens and youths search for and find people other like them[03:27]
Pushback from parents [05:08]
Exploring the Metaverse - do kids really think about it? [05:51]
Pros and cons of the Metaverse with kids (and adults) [07:10]
Learning more about LitBrains - Igniting Ideas! [8:22]

Want to hear more?
Auger Insights is a market research consultancy - helping brands around the world better know and grow their audiences.

Find out more: https://www.augerinsights.com
Learn more about LitBrains: https://www.litbrains.com