Welcome to Media in Retail

Today, RETHINK Retail officially launched Media in Retail (MiR), a new community built for the people shaping the future of retail media.

To mark the launch, Community Chair Drew Cashmore joins Jeremy Goldman to discuss why the industry needs a dedicated space for connection, collaboration, and candid conversation.

WHY MIR EXISTS:

- Retail media has grown quickly, but there are still too few opportunities for authentic, honest conversations between the people building the industry.

- MiR brings together brands, retailers, agencies, and technology partners in a year-round community built around shared learning, fresh perspectives, and real-world experience.

- A Community, Not an Event

- MiR doesn’t begin and end with an event. It’s a year-round community designed to connect, learn, and grow alongside peers across the industry.

- The community is also meant to create pathways for emerging and aspiring retail media leaders, while opening the door to mentorship and shared learning across experience levels.

WHY IT MATTERS NOW:

- Retail media is becoming a core part of how retailers operate, engage customers, and drive growth.

- “Retail media started in its infancy as a profit center for retailers to offset some of their operating costs. And it is quickly moved into the total flywheel that generates value for retailers.”

- As the industry evolves, the decisions shaping its future shouldn’t happen in isolation. Progress depends on greater collaboration, stronger relationships, and a better understanding of the challenges and opportunities facing every part of the market.

What Success Looks Like

MIR IS BUILT TO:

- Helping buyers and sellers better understand each other’s priorities

- Creating opportunities for more productive conversations across the industry

- Supporting the next generation of retail media leaders

- Building stronger connections between the people shaping the future of the space

Listen to the launch episode to hear why MiR was created, what it hopes to achieve, and how you can be part of the conversation.