This is Matt Reustle. Today, we are exploring the world of media deals. My guest is Blake Saunders. Blake has been in media investment banking for almost two decades. When I first met him, he was a banker, so I wasn't expecting to lean into this relationship, but I often introduce Blake to others as the banker.

We delve into the current deal landscape and some of the realities of the media market, exploring how companies are navigating this new era, and then determine who's best positioned for the next chapter. Please enjoy this Breakdown of Media with Blake Saunders.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page⁠⁠ here.⁠⁠

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Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit⁠⁠ joincolossus.com/episodes⁠⁠.

Editing and post-production work for this episode was provided by The Podcast Consultant (⁠⁠https://thepodcastconsultant.com⁠⁠).

Show Notes

(00:00:00) Welcome to Business Breakdowns

(00:04:52) Meet Blake Saunders: Media Investment Banking Expert

(00:06:53) The Evolution of Media: From Newspapers to Digital

(00:08:07) Challenges and Changes in the Media Landscape

(00:10:53) Blake's Career Shift and New Ventures

(00:12:57) The Future of Media Deals and Buyer Dynamics

(00:22:16) The Importance of Content and Premium IP

(00:27:43) The Value of Sports and IP Libraries

(00:28:33) Reimagining Content with Technology

(00:31:22) The Role of Key Individuals in Media Brands

(00:33:53) The Importance of Platform Exposure

(00:36:38) The Event Cycle Post-COVID

(00:43:18) The Impact of AI on Society and Economy

(00:48:31) The Rise of Independent Content Creators

(00:49:47) Lessons From the Media Industry