In this episode we speak with Greg Tremain of Partnership Solutions on the topic of Target Client Identification. We cover how your existing revenues can unearth insights around ideal client profiles, why a target client doesn’t necessarily need to be a new client and ultimately why capacity to grow should form part of the key criteria for any target client.

Contact Greg on LinkedIn or his website www.partnershipsolutions.com.au

Contact Jamie on LinkedIn

www.mediasalesmastery.com

Edited, Hosted and Produced by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore

The reality of Media Sales is that we operate within a competitive marketplace where finite revenue opportunity is heavily contested by multiple outlets. Andrea Ingham joins us to discuss the topic of Beating the Competition.

We cover off the fundamentals of competitive analysis, how to uncover unique differentiators in the pursuit of a competitive edge, why to focus on the business you are winning (instead of losing); and ultimately why a relentless focus on data, accountability and ROI is central to success regardless of the competitive-set.

Contract Andrea on LinkedIn

Contact Jamie on LinkedIn

www.mediasalesmastery.com

Edited, Hosted and Produced by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore

We revisit some of the most universal issues encountered by Media Salespeople in the first 5 years.

Listen as our range of industry experts provide practical tips and advice for how to overcome the range of issues that are too taboo to raise directly with a sales manager!

Experts Include;

Contact Jamie on LinkedIn

www.mediasalesmastery.com

Edited, Hosted and Produced by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore

Wade Kingsley of The Ideas Business joins to cover off this very important topic.

As media salespeople we need to constantly bring fresh and innovative concepts to our clients and agency partners. Although we can all recognise a good idea when we see one, the ability to actually sell an idea is its own unique skillset which requires time and patience to master.

Wade covers off the most common barriers to correctly articulating an idea to a client, how to define creative parameters on a brief, why the story of how you arrived at the idea is equally as important as the idea itself; and ultimately why the “challenge” and “approach” must be agreed to before an idea can be shared.

Audio Quality: recorded remotely during COVID-19 lockdown

Contact Wade Kingsley on email: [email protected] or Linkedin. His website is theideasbusiness.com

Contact Jamie on LinkedIn

www.mediasalesmastery.com

Edited, Hosted and Produced by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore

What do we do when our livelihood depends on our ability to sell media without ever having set foot in the same room as our clients?

Emilie Davis of Linkedin joins us to discus this vital topic of selling media while working remotely.

We discuss best practice methodologies that Emilie has observed from media organisations she works with, the importance of engaging clients via their preferred communication channels, how to build rapport, meaningful touchpoints and differentiation when engaging your clients electronically and ultimately why an omnichannel approach to Media Sales delivers better outcomes irrespective of COVID restrictions.

Audio Quality: recorded remotely during COVID-19 lockdown

Contact Emilie Davis: [email protected]

Contact Jamie on LinkedIn

www.mediasalesmastery.com

Edited, Hosted and Produced by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore

Richard Wentworth-Ping of Wentworth People joins us once again. We discuss the topic of “Getting the most from your support staff”. Richard covers off the importance of effective delegation in order to free salespeople up for revenue generating activities, Why setting expectations and managing to them is harder than you think and ultimately why accountability and ownership is absolutely critical when working with support staff.

We also cover off the importance of high leverage activities for Media Salespeople when working with support staff and why an early investment in time to build capability will continue to pay dividends over the long term.

Audio Quality: recorded remotely during COVID-19 lockdown.

Contact Richard on Linkedin

Contact Jamie on Linkedin

www.mediasalesmastery.com

Edited, Hosted and Produced by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore

Andrea Ingham joins to discuss this important topic. A must listen irrespective of whether your career ambition is to master media sales, progress into sales leadership or transition into another area of the media industry. We cover off the importance of long-term career planning, self-directed learning against a set curriculum, seeking guidance and knowledge from multiple people; and ultimately why tenure in a position doesn’t necessarily ensure career progression.

Audio Quality: recorded remotely during COVID-19 lockdown

Contact Andrea on LinkedIn

Contact Jamie on LinkedIn

Edited, Hosted and Produced by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore

We’re joined by International Media Consultant, Chris Borain to cover off this important topic. A must listen for anyone selling media within a publicly listed or privately held media organisation. Chris helps you gain an understanding of the structures, departments, processes, systems and stakeholders that underpin all media business, provides context for why certain tensions in the sales process must exist and ultimately why a good commercial acumen and organisational awareness is key to thriving in a media sales position.

Contract Chris on LinkedIn

Contact Jamie on LinkedIn

Produced, mixed and edited by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore

Voiceovers by Stevie-Leigh Batiste at Sounds Like Butter

More info at www.mediasalesmastery.com

In this episode we speak with Nick Randall around best practice when launching a new media product to market. We discuss how to arouse curiosity around a problem or need that an advertiser might not know they have yet. How to identify, select, target and engage clients that might need your new product offering. What the testing phase looks like and how to avoid a negative impact on revenue from distraction during these early stages. Ultimately we uncover that a focus on constant invention around your core proposition is the best approach to gaining a sustainable competitive advantage in media sales.

Contact Nick through LinkedIn.

Produced, mixed and edited by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore

Voiceovers by Stevie-Leigh Batiste at Sounds Like Butter

More info at www.mediasalesmastery.com

Struggling with your revenue results, new business or client retention? Chances are you’ve stopped doing the brilliant basics well.

En-route to a media consultation assignment in Africa we’re joined by Ric Camilleri, Managing Director International at NRS Media and HoneyBadger.

Ric’s extensive experience in the global media consulting space underpins the subject matter for this very important topic “the brilliant basics of media sales”.

We cover off what the brilliant basics of media sales are, irrespective of what market you operate in around the world. We identify why Media Salespeople are so easily distracted from these tasks; and ultimately why the best performing Media Salespeople drive extraordinary results from a relentless focus on doing the ordinary things well.

Ric can be contracted through his LinkedIn or visit his website www.nrsmedia.com.

Produced, mixed and edited by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore

Voiceovers by Stevie-Leigh Batiste at Sounds Like Butter

More info at www.mediasalesmastery.com