We’re joined by Julian Cole, an Aussie based in LA working as an independent consultant for brands and agencies. Specialising in communications planning & strategy consulting, Julian is also the author the extremely popular “Planning Dirty” newsletter.

In this episode we discuss the strategy / comms / media planning disciplines and processes, how a media salesperson can ask better questions to ascertain creative parameters on a brief and ultimately why more active sharing of information between creative, media and publishers will lead to better outcomes for all.

Julian can be reached through LinkedIn.

Whopper Example discussed during episode.

Produced, mixed and edited by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore

Voiceovers by Stevie-Leigh Batiste at Sounds Like Butter

More info at www.mediasalesmastery.com