MediaMath has completed the first phase of its SOURCE initiative, which CEO Joe Zawadzki describes in this episode as the industry’s first fully-transparent supply chain. “You can look at everyone that’s involved in the transaction. You know the price that they’re charging. You know the value they’re creating. That hasn’t existed in my 25-year career. That foundation of trust in the supply chain… you can build all sorts of wonderful things on top of it.”