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This weeks episode we talk about the current device climate and the concept of "desperate times demand desperate measures"....Fact or fiction?  We have a great discussion with device rep Cam Sexton, inventor of Relay One. I love seeing reps transition to entrepreneur as there are a lot of great ideas out there!

Also, we revisit the stapling juggernaut of yesteryear, US Surgical.  What can we take away from some of their sales 'techniques'?

https://www.nytimes.com/1984/05/13/business/us-surgical-s-checkered-history.html

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