Xero has defined the SaaS ecosystem here. Although an accounting company, it stood out as a delightful experience and brand, and much of that spirit is thanks to Philip Fierlinger, co-founder and design leader for Xero. He's behind the reconciliation feature and the Do Beautiful Business idea. Today, he is co-CEO and founder at Upstock, a hospo wholesale ordering app building out another change to an industry. Philip shares the stories behind the work anyone that's used Xero knows, and his next mission at Upstock.

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