For decades, we’ve built personas around titles, demographics, and buyer journeys. But today, your most important persona doesn’t have a job title—it has an algorithm.

In this episode, Gini Dietrich explains why AI platforms like ChatGPT, Gemini, and Perplexity are no longer just tools—they’re the gatekeepers shaping your category.

You’ll learn:

Why AI personas are necessary today

How these platforms “think” and what they reward

What CMOs and comms leaders need to do differently

Four practical steps you can run in 90 days to show up in AI results

How to lock in your category narrative before competitors do

If you’re not influencing the machines, you’re not influencing the people.