In this episode of RaboTalk’s Growing Our Future, Blake Holgate speaks with Neal Wallace, a respected agricultural journalist, about his recent travels through Europe, Asia, the US, UK and Middle East, exploring how global food companies are approaching sustainability and product sourcing. Neal’s trip was funded by Rabobank, Silver Fern Farms, Alliance, Beef+Lamb NZ and the Meat Industry Association to understand exactly what these “markets” are demanding from their farmer suppliers.

Neal shares what he learned from Nestlé, Mars, and major retailers driving the conversation around food production and environmental responsibility and provides his perspective on the future market expectations New Zealand farmers may face.