Crisis Communications has always been an artful dance on a tightwire stretching between truth and reassurance...but it has taken on new meaning for DMOs during the pandemic. Communications strategist Meghan Risch (R4 Communication Strategies and formerly Choose Chicago) joins DMOU to share her take on how our messaging needs to resonate in these difficult times (and everyday). From selecting the right message to the most appropriate messenger, Meghan offers ways for DMOs to convey relevance and compassion in desperate times...and how Chicago reached out to help a post-Katrina New Orleans.