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What passes the Pub test?
Beyond catchy slogans and sleek aesthetics, where does alcohol marketing cross the line? We examine Australia’s ABAC standards through the lens of recent, real-world complaints. By breaking down which campaigns were cleared and which were banned, Mel takes us inside the alcohol marketing world and boy did we get an education!
Follow us on instagram @winewithmegandmel
and TikTok! @winewithmegmel
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By Mel Gilcrist, Meg Brodtmann
5
22 ratings
Send a text
What passes the Pub test?
Beyond catchy slogans and sleek aesthetics, where does alcohol marketing cross the line? We examine Australia’s ABAC standards through the lens of recent, real-world complaints. By breaking down which campaigns were cleared and which were banned, Mel takes us inside the alcohol marketing world and boy did we get an education!
Follow us on instagram @winewithmegandmel
and TikTok! @winewithmegmel
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