Credit union membership growth is shrinking as per TruStage research, and the competition isn’t slowing down. In this episode of Leaders in Lending, co-hosts Lynn Sautter Beal, Drew Megrey, and Barry Roach dig into the hard truths about why CUs are losing members—and what can be done to turn the tide. They explore how fintech partnerships, smarter onboarding, and personalized member experiences can help credit unions thrive in a digital-first world. This isn’t a list of quick fixes; it’s a new way of thinking about building lifelong member relationships.