Men perpetrate the majority of violent attacks in modern society.  Why? Men are expected to be self sufficient. Men are expected to be providers and protectors. Men are expected to make the first move, but only if it is wanted. Men are not allowed to cry or talk about their emotions. As boys they are taught to “Man up” and “Be a man”. Men are under a lot of pressure in modern society as traditional gender roles are changing. They need role good role models and they need help to deal with their problems. 

So how do we address these mens’ issues and make the world a better place? In this episode I interview Kevin Bruce Scott, leader of the Effortless Alpha Masculine Expansion. 

When Kevin Bruce Scott speaks, his messages connect people to their hearts as well as the minds. He has lived many different lives – as an artist, businessman, salesman, even a farmer! - and that helps him relate to all kinds of people. Kevin strives to give his dedicated clients a feeling of potential possibility in their life, something one tends to forget they have hidden all along. He is a leader of leaders, a leader of men, and works hard to be an example for men of all walks of life. The motto for the Effortless Alpha brotherhood he created is “To inspire, and create space for, men to access their own potential through the bond of brotherhood where no man feels alone.” His life-transforming work with men in groups and one-on-one has sparked the Masculine Expansion, creating a space for men to lead themselves and their communities with power, honour, discipline, and respect.

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