Content within the Moodrise app focuses on six of the most popular mood states and related neurotransmitters. These include Happiness (Serotonin), Confidence (Dopamine), Energy (Endorphins), Focus (Acetylcholine), Calm (GABA) and Connection (Oxytocin). Users of the app select which mood state they wish to improve, and are then served a series of different visual content ‘cards’. Each ‘card’ is supported by published scientific research and the content included has been specially created or curated to help deliver the desired chemical reaction in the brain.