This week I am joined by Scout Sobel, founder and CEO of Scout’s Agency, author, and co-host of the popular podcast Okay Sis. Scout’s Agency launched in February of 2019 and pioneered the concept of podcast touring with their formula for booking female entrepreneurs as guests on podcasts. This came after Scout recognized the power of podcasting as a long-form, intimate medium and marketing tool for founders to tell their stories and expand their businesses from her own experience hosting.

Scout also opens up about her bipolar diagnosis and how she has navigated through her early mental health struggles to now living in abundance and creating the life she always wanted. I am so grateful to her for her honesty and vulnerability throughout this empowering conversation, and I hope you too find valuable lessons in the wisdom provided through the lens of her experience. We go deep in this episode and discuss her mental health journey, her personal transformation progress and process, starting a successful business, marketing tips for podcasters, and how podcasting is an effective tool to grow your business.

In This Episode, You Will Learn:

• How Scout recognized her introversion from a young age and how it shows up for her in adulthood (5:00)
• Scout’s mental health journey from a young age when she first sought help through her diagnosis, treatment, and eventual healing (9:37)
• Why ensuring your support network uses empowering language is as important as finding the right treatment for you (16:11)
• The healing benefits of support groups (19:14)
• How to trust yourself and be your own advocate (22:41)
• Living in alignment with your truest self while navigating emotional challenges on your personal growth path (25:40)
• Leveraging the podcast space to create an agency and marketing network for clients across industries (32:41)
• How to measure client success in an ever-evolving podcast space and what the most successful clients have in common (36:56)
• How to provide unique value on a podcast tour while staying true to yourself and the direction the podcast industry is heading (41:58)

Scout's Instagram: @scoutsobel

Link to Scout's Agency's Website: https://www.scoutsagency.com/

Sign up for The Podcast Tour Academy: https://join.podcasttouracademy.com/signup/

Okay Sis Podcast

Sophie's Instagram: @sophieiweill

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