Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Alex Smith.

Alex received her bachelors degree from The University of Alabama in 2012 and then started her sales career at SinglePlatform where we met and worked together in NYC as she quickly rose from a top performing salesperson to sales management positions.

After SinglePlatform Alex became the Director of Sales Development at Ritual Hot Yoga, Flexport, and Headspace, until landing her most recent and current position as Director of Sales at TestGorilla. She also serves as a consultant and advisor to top startups around the world.

Alex is one of the most energetic and positive people I’ve ever had the pleasure of working with, and I’ve been watching her career from afar for many years. But it’s been a long time since we last caught up, so I’m excited to get her thoughts on all that’s changing in B2B sales and find out what’s working and what isn’t for her team at TestGorilla.

Before we get started, if you’re watching on YouTube, please take a moment to subscribe to the channel, like the video, and leave us a comment if you have questions or feedback. If you’re joining us from Spotify or Apple Podcasts, please drop us a review and let us know what you think of the episode. This is much appreciated, as it really helps to grow the audience.

Without further adieu, let’s dive in and get her thoughts.

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TOPICS:

00:00:00 Intro

00:03:52 Broken Outbound Model

00:12:07 Sales Prospecting Tools

00:20:02 What’s Working Today

00:27:18 Growth-at-all-Costs

00:42:00 AI in Sales

00:53:45 Learning Curve as Director of Sales

01:02:54 Growth Plans for 2025

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QUESTIONS:

1. Is traditional outbound sales broken, dead, or dying? If yes, how so?

2. What are the most important tools for outbound sales prospecting?

3. What’s actually working for outbound sales today?

4. What are your thoughts on the Growth-at-all-Costs model?

5. What’s your take on AI in sales over the next 5-10 years?

6. What’s been the biggest learning curve in your first 8 months as Director of Sales?

7. What are your growth plans for 2025 and are you hiring?

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LINKS:

TestGorilla: https://www.testgorilla.com

ZenSeller: https://www.thezenseller.com

Quantum Consulting: https://www.quantumsalesconsulting.com

Alex on YouTube: https://www.youtube.com/@fditakeover

Collin on X: https://x.com/collincadmus

Modern Outbound System: https://www.collincadmus.com/the-modern-outbound-system

Sales Coaching: https://www.collincadmus.com/sales-coaching

Founder Coaching: https://www.collincadmus.com/founder-coaching

Collin Cadmus Podcast: https://www.collincadmus.com/podcasts/collin-cadmus-podcast

Revenue Growth Blog: https://www.collincadmus.com/blog

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Sit back, relax, enjoy the episode, and thank you for listening, viewing, and subscribing.

Available on: YouTube, Rumble, Spotify, and Apple Podcasts.