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So often, when therapists come to me saying their practice isn’t growing fast enough, they’re focused on strategies, tactics, and quick fixes. But here’s the truth: none of that works sustainably unless you do this one thing first. In this episode, I share the breakthrough I had on retreat in Daylesford that reminded me of the power of identity, alignment, and choosing to see the abundance that’s already here.
I’ll take you behind the scenes of my own journey—yes, including oracle cards, journaling, money mindset work, and even a 90-minute scalp massage that turned into a profound lesson. You’ll hear how I realized that the version of me capable of creating $100K in six weeks isn’t someone I have to become. She’s who I already am. And that shift—seeing myself as already enough—changes everything.
If you’ve been tempted to buy another course, change your entire strategy, or throw in the towel because “nothing is working,” this episode will help you see things differently. Growth doesn’t come from doing more—it comes from aligning who you believe yourself to be with the results you want. From there, the right actions feel natural and the results follow.
Your quick win action step: Take ten minutes today and journal on this prompt—“Who do I already know myself to be that is aligned with the results I want in my practice?” Then, circle one belief from your list and act from that place this week.
If you’re ready to grow your private practice with clarity, confidence, and support, here’s how I can help:
Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/
Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/
The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/
Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/
Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/
YouTube Channel: https://www.youtube.com/@theprivatepracticecoach
Timestamps:
One of the most powerful things you can do in your private practice isn’t another strategy, social post, or shiny new system—it’s shifting your energy and expectations. In this episode, I share how learning to anticipate a pleasing outcome (rather than a “positive” one) completely transformed not only my mindset but also the results I experience in business and life.
You’ll hear the story of how I first taught my mum about manifesting, how she set me up with what I thought was an impossible challenge, and how I ended up manifesting exactly what she asked for—right down to Jaffa fudge in a coffee shop that didn’t even advertise it. I’ll also share how this practice helped me navigate a $20,000 tax issue, and why expecting a pleasing outcome has since become my go-to in business decisions, launches, and client attraction.
If you’ve ever found yourself spiralling when clients cancel, worrying no one will book, or doubting whether your fees are “too much,” this episode will help you reset. The truth is, whether you realise it or not, you’re always manifesting. The key is to do it intentionally—by shifting your focus, choosing new expectations, and preparing to receive.
Your quick win action step: For the rest of today (or tomorrow, if you’ve finished work), pause before you take any business action and say to yourself, “I’m expecting a pleasing outcome.” Try it with one client call, one post, or one decision—and notice how your energy shifts.
If you’re ready to grow your practice with clarity, support, and strategies that actually work, here’s how I can help:
Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/
Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/
The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/
Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/
Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/
YouTube Channel: https://www.youtube.com/@theprivatepracticecoach
Timestamps:
So often, when therapists tell me they want more clients, they immediately start looking for another strategy—posting more on socials, updating their Psychology Today profile, or buying yet another course. But here’s the truth: being ready to receive clients is just as much about your mindset, energy, and beliefs as it is about your systems and strategies. In this episode, I dive into how subconscious stories, fears, and unhelpful money patterns can block us from fully receiving the very clients we say we want.
I’ll share candidly about my own history with money stories, how self-sabotage showed up in my private practice, and why I had to work on identity, beliefs, and readiness before strategies could actually work. You’ll also hear about the practical side of receiving clients—having the right systems and policies in place—because even if the universe sends you an overflow of bookings, your business needs to be set up to handle it. Otherwise, you’ll spiral into burnout, guilt, or chaos.
If you’ve ever caught yourself working hard, “doing all the things,” but not seeing the clients or income you hoped for, this episode will help you reflect on what’s really going on beneath the surface. Sometimes the missing piece isn’t more effort, but clearing the sabotage that’s blocking results. Once you shift that, clients flow in more easily—because you, and your practice, are finally ready to receive.
Your quick win action step: Pause today and ask yourself this simple but powerful question—“If all my sessions were suddenly booked out for the next 8 weeks, how would I feel?” Notice what comes up—excitement, fear, guilt, overwhelm—and write it down. That awareness will point you to the exact beliefs or systems to address so you can truly welcome an influx of clients.
If you’re ready to grow your practice with clarity, confidence, and deep support, here’s how I can help:
Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/
Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/
The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/
Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/
Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/
YouTube Channel: https://www.youtube.com/@theprivatepracticecoach
Timestamps:
In this episode of the Private Practice Podcast, I speak directly to a belief that’s left so many women therapists feeling burnt out, frustrated, and quietly resentful — the pressure to have a “fully booked diary.” I dive into where this myth came from, why it’s still being perpetuated, and what it’s really costing you emotionally, energetically, and financially.
If you’ve ever thought, “Why don’t I feel fulfilled even though my diary is full?” — this one is for you. I unpack the silent struggle many therapists face behind the scenes: feeling trapped in a model of business that doesn’t energise them. I share real-time insights from conversations with Practice Momentum clients and supervision groups who all (on the same day!) voiced the same thing — the fully booked model just isn’t sustainable for everyone.
You’ll learn why this outdated narrative persists, what the real markers of success could look like instead, and how to pivot your practice into something that actually works for you — not against you. This episode is for the counsellor, psychologist, social worker, or play therapist who’s starting to question what she was taught about success.
You’ll walk away with permission to redefine your goals, a quick reframe to reduce burnout, and ideas for how to earn more without relying on back-to-back one-to-one sessions.
👉 Action Step for a Quick Win: Take 5 minutes to write your own definition of private practice success — one that lights you up and fills your cup (not just your calendar).
🟡 Ready to build a private practice that gives you more energy, income, and impact — without exhausting yourself? Learn more about Practice Momentum, my high-touch, 12-month immersion program for therapists.
Explore Practice Momentum: https://sales.brooklynstorme.com/momentum/
📌 Website Wellness Check (if your site’s not converting): https://sales.brooklynstorme.com/website-wellness-check-up-aud/
📌 Free Therapist Community: https://sales.brooklynstorme.com/ultimate-private-practice-upgrade/
📌 Connect on Instagram: https://www.instagram.com/theprivatepracticecoach/
📌 Watch on YouTube: https://www.youtube.com/@theprivatepracticecoach
fully booked diary, therapist burnout, private practice success, grow your practice, how to get more energy, redefine success, women therapists, therapy business tips, private practice coaching, therapist support, Practice Momentum, Brooklyn Storme
👉 Apply for Practice Momentum
If you're tired of posting and getting crickets, this episode is going to change how you think about writing copy for your therapy practice. I share a powerful content creation process I used this week that led to 30 aligned pieces of content in just a few hours and none of it came from AI or a template. This process is about tapping into your actual experience, getting into energetic alignment, and writing from a place of wisdom and service.
This episode is for therapists in private practice who feel stuck, unsure what to say online, or worried that their words aren't landing. You'll walk away with a simple, soulful strategy for generating content that connects and converts. Plus, I’ll walk you through how my Oracle card reading cracked open a new layer of insight into what your audience actually wants from you and how I turned it into value-packed posts.
If you're over AI-sounding copy, if your Instagram posts aren't getting traction, or if you're not sure what to say in your emails or on your website... this episode is for you.
Action step for a quick win:
🌟 Website not bringing in inquiries? Grab the Website Wellness Check here:
💼 Want expert support in your pocket while growing your practice? Apply for Practice Momentum:
Your website should be your hardest-working employee but for many therapists, it’s doing the exact opposite. In today’s episode, I break down 12 common website mistakes I see on therapists' sites that are actively stopping clients from booking. If you’ve ever felt confused about why your site isn’t generating inquiries, this is for you.
We’ll unpack everything from why you shouldn’t offer “discovery calls” (unless you know how to run them), why “fit” language can trigger rejection-sensitive clients, to how your About Page might be doing more harm than good. I’ll also walk you through simple swaps, like ditching stock photos of sadness and using videos to build instant trust and connection.
If you’re a counsellor, psychologist, play therapist or social worker who feels like their site is invisible, confusing, or just not converting, this episode will be really useful. You’ll leave with clarity, direction, and real examples you can model. This episode is especially helpful if you're trying to grow your caseload or you're launching a new website soon.
Action Step:
Want help?
(00:04) Welcome + why this episode matters
Are you telling yourself the story that “clients can’t afford my fee”? In this episode of the Private Practice Podcast, I break down the common money stories and mindset blocks that keep women in private practice stuck in undercharging, overworking, and feeling undervalued.
If you've ever doubted your pricing, questioned your worth, or worried about raising your fees—this episode is a must-listen. I’ll walk you through the evidence-backed truth about affordability using the bell curve principle and explain why 88% of people can afford your fee. The real issue? You’re likely not communicating the value of what you offer in a way that resonates.
You'll learn how to set your fees using the Mind-Business-Spirit approach, including practical business strategies (hello spreadsheets and projections), how your thoughts shape your income, and how to stay aligned with your soul purpose while running a sustainable practice.
I also share the behind-the-scenes thinking that went into creating Practice Momentum—my high-touch program for therapists who want more clients, more income, and more freedom without doing more. If you’ve barely got clients, feel stuck or invisible, or are on the verge of burnout, this was made for you.
Action Step for a Quick Win:
Links:
🔗 Website Wellness Check:
🔗 Free Therapist Community:
🔗 Instagram:
Timestamps:
private practice fees
If you're a therapist stepping into the world of supervision, this episode is your behind-the-scenes guide to doing it profitably, ethically, and without all the confusion. I dive into real questions from our therapist community, including “Do I need a new website just for supervision?”, “How do I take payments for group supervision?”, and “Why is no one booking my supervision sessions?”
This episode is perfect for you if you're newly qualified as a supervisor, or thinking of expanding your private practice to include supervision services, but feel overwhelmed or unsure where to start. Maybe you've already listed your services and are frustrated that you’re not getting bookings. I explain why simply being qualified isn’t enough—and what to do instead.
You’ll learn how to:
Add a high-converting supervision page to your existing website
Price and package supervision in a way that makes it easy for supervisees to say yes
Use story-based marketing to position yourself as a stand-out supervisor in your niche
Avoid common mistakes like setting up separate websites, undercharging, or inconsistent messaging
Leverage directories the right way (and why they rarely convert)
Create a rinse-and-repeat roadmap for supervision marketing that actually works
I also open up and share personal insights about my 100k-in-90-days experiment—what’s working, what flopped, and how it’s shaping the strategy I’ll soon be handing over to my Practice Momentum members.
Whether you’re launching a supervision offer, struggling to attract clients, or want to create passive income that actually converts, this is a must-listen episode for every therapist in private practice who wants to build a business with intention and integrity.
Action Step:
Timestamps:
🔗 Join Practice Momentum: https://sales.brooklynstorme.com/momentum/
If you’ve been wondering why clients aren’t booking in or why your referrals have dried up, this episode is for you. I dive deep into one of the most common questions I get asked: How do I get a surge of clients into my private practice? Whether you’re just starting out or trying to fix a slow patch, this episode is packed with strategies that are working right now in July 2025.
In this episode, you’ll hear a heartfelt voice note from a Practice Momentum member and learn what really shifted things for her. I also share a personal story that perfectly illustrates why you need your foundations (like your website and visibility) in order. Plus, I walk you through actionable tips on how to improve your website, why your Psychology Today profile isn’t converting, and how to fix it — including the #1 thing you can do today to generate more inquiries.
I also break down the myth of the “perfect freebie,” explain why social media isn’t a magic bullet, and reveal the sneaky mistakes therapists are making with AI and Etsy templates that are silently damaging their credibility. Spoiler alert: the answer isn’t more effort — it’s smarter, more aligned effort.
If you want push-button support from me whenever you need it, you can join me in Practice Momentum. Or if your website’s the problem (which it probably is), get yourself a Website Wellness Check today. Both links are below.
(00:04) Welcome & what today’s episode will solve for you
Quick win: Start by reviewing your current Psychology Today or website profile. Is it speaking directly to your ideal client or listing everything you do? If it’s the latter, rewrite it to be more specific and relevant to the people you truly want to help.
🔗 Join Practice Momentum: https://sales.brooklynstorme.com/momentum/
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From the publisher's feed
Is it really possible to use manifestation practices to get ahead in business? With a PhD in Psychology, former work as a Psychologist and 30+ years working with mind, behaviour and business, Dr Brooklyn Storme brings you the psychological tools, grounded in evidence, that you can integrate with your business strategy to manifest results in your business. It's the psychology of manifestation where each strategy has already been verified as credible, reliable, and predictable when generating outcomes.
Each week Brooklyn brings you insights from the work she's doing with her current 1:1 business mentoring clients that are using these strategies, along with business strategy, so that you can grow your business too.
Disclaimer & Disclosure: The information provided in this podcast is for general informational, entertainment and educational purposes only and reflects the personal views of Dr Storme. It does not constitute medical, legal or financial advice. Always seek advice specific to your situation from a qualified professional. AI is used to generate show notes and some of the resources I occasionally include with them. Dr Brooklyn Storme PhD is a Business mentor and AI consultant for psychologists, counsellors and social workers in private practice | Use AI safely, protect privacy, save time | PhD in Psychology, former psychologist, 30+ years
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