Mentored with Dr Brooklyn Storme PhD

Mentored with Dr Brooklyn Storme PhD

By Dr Brooklyn StormeBusinessEducationHow ToMarketing
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Mentored with Dr Brooklyn Storme PhD episodes

  • Marketing Without Being on Socials | Ep 4 | Guest Contributing

    https://brooklyn.myflodesk.com/pmquiz


    If you’ve been telling yourself you “need social media” to get clients, this episode is your permission slip to breathe. In Episode 4 of the “How to Get Clients Without Being on Social Media” mini-series, I share a real-life email I received from a well-known publication inviting me to contribute (paid), and I walk you through the exact decision filter I use before I say yes to visibility opportunities like magazines, guest columns, and media.

    This is for counsellors, psychologists and social workers in Australia who want marketing that actually fits your nervous system, your values, and your capacity — especially if you’re neurodivergent and you already know the strategies but struggle to implement them consistently. You’ll also get a practical action step: create your own “Opportunity Checklist” so you can quickly evaluate collaborations, guest posts, podcast invitations, directory listings, and publication features.

    Time stamps 00:02 Why “another strategy” isn’t the answer (implementation is) 00:43 Ep 4 setup: how to get clients without social media 01:07 Inbox zero ritual + finding a publication opportunity 02:24 The invitation: paid guest contributor / regular contributor 03:25 Why the earlier emails were missed (spam) + the “don’t delete spam” dilemma 04:13 Flashback: past visibility work (radio, newspapers, magazines) and what it cost 06:17 When visibility turns into resentment (pressure, deadlines, over-efforting) 08:06 The big mistake: I never tracked whether it brought clients 08:54 Imposter syndrome + “am I good enough for this?” 10:14 Values + mission check: does this opportunity fit who I serve? 11:31 Broadening the audience over time (the inverted triangle) 13:53 The real filters: spaciousness, energy, capacity, revenue 14:51 Business impact questions: backlinks, recommendations, visibility, proof 17:36 What metrics to track so you actually know if it’s working 17:57 Time investment red flags: meetings, travel, ongoing obligations 20:12 Neurodivergent reality: calendar commitments and group anxiety 21:08 Unpaid visibility + why you must ask distribution/demographics 22:24 “Why me?” — understanding your value in the offer 23:45 Reputation fit: do you want to be associated with this brand? 25:15 Mission/values alignment (and doing your due diligence) 26:20 What can you ethically help their audience with? 28:30 Your next step: book the call, ask the questions, decide from data 30:57 The line in the sand: when it’s a clear no 31:22 Marketing is a system (not random posts) + passiveish reality 32:50 Practice Momentum invitation (start/grow stage support) 33:28 The 3 stages: start, grow, scale + when you might want Ascend 35:57 Intake timing + application process overview 38:02 Capacity and boundaries as the reason places are limited 40:25 Closing + next episode energy

    Helpful Links

    • Get the Practice Momentum™ Quiz (and a clearer next step for your practice): https://brooklyn.myflodesk.com/pmquiz
    • Want more clients without being everywhere online? Start here: https://brooklyn.myflodesk.com/moreclients Website visibility not converting?
    • Get a Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud Ready for high-touch support to start or grow your practice (usually in under 12 months)? Practice Momentum: https://sales.brooklynstorme.com/momentum

      •  

      Mini FAQ

      • How can I market my private practice without social media? Start with visibility channels that match your capacity (email, SEO, referrals, directories, guest features) and install a simple system you can repeat — then track what works.
      • Are guest articles and magazine features worth it? They can be, but only if the audience fit is right, the time cost is clear, and you can measure outcomes (traffic, enquiries, bookings, conversions).
      • What should I ask before I say yes to a visibility opportunity? Audience demographics, distribution/reach, backlinks, lead gen options, time commitment (including meetings), deadlines, whether it’s paid, and how success is measured.
      • What metrics should I track? Website traffic from referral sources, new enquiries mentioning the publication, email list growth, quiz opt-ins, consult bookings, and conversions to paid offers.

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        43 min
      • Why Business Coaches Shouldn't Guarantee Results | Truth

        Are you searching for a business coach who promises to have you fully booked in weeks? Dr Brooklyn Storme, one of Australia's leading business coaches for women in private practice, reveals why results guarantees are a major red flag and what actually creates sustainable practice growth.

        In this truth-telling episode, Brooklyn unpacks the ROI rule every counsellor, psychologist and social worker needs to understand before investing in business coaching for their private practice. Learn why the 90-day marketing reality check matters more than quick fixes, and discover what separates practitioners who thrive from those who don't.

        Brooklyn shares the critical differences between coaching, mentoring and consulting and why understanding this distinction determines your success. If you're tired of chasing strategies that sound good but fail in the real world, this episode delivers the honest guidance you need.

        Perfect for women mental health practitioners ready to build profitable practices with time freedom and financial security.

        🔗 Take the free Practice Momentum Quiz: https://brooklyn.myflodesk.com/pmquiz 🔗 Visit: https://brooklynstorme.com


        FAQ

        Should a business coach guarantee results?

        No. Legitimate business coaches never guarantee specific outcomes because coaching is a 50/50 relationship. The coach provides strategy and tools, but the client must implement the plan. Results guarantees are often a red flag indicating either poor ethics or unrealistic promises.

        What ROI should I expect from business coaching?

        It's different for each person but I recommend you aim for a 5:1 return on investment. For every $1 invested in quality business coaching, you should want to see approximately $5 back in revenue. A $10,000 coaching investment should ideally generate around $50,000 in practice revenue.

        How long does marketing take to work for private practice?

        Evidence-based marketing growth follows a 90-day cycle. Be wary of anyone promising you'll be fully booked in two weeks because sustainable practice growth requires proper foundations including a compliant marketing plan, strategy and campaign to get going. There's always going to be exceptions to the rule but for the rest of us, you're looking at 90 days of marketing before you start to see consistent results.

        What's the difference between coaching, mentoring and consulting?

        Coaching unpacks the intangible and supports the client in self-discovery and self-resourcing through a process of inquiry coupled with coaching skills, tools, processes and strategies. Mentoring offers advice based on personal experience. Consulting provides practical, tactical and strategic guidance answering "what do I do next?" Most practitioners benefit a combination of all three which is why it's provided inside Practice Momentum™.

        Why do some practitioners fail to grow their practice?

        Business growth follows a "hockey stick" curve that dips before rising. Practitioners who quit during the difficult dip generally rarely see results or tend to take longer than others to reach their goals. Those who push through the challenging period build the competence and confidence needed for sustainable growth.

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        43 min
      • Why Business Coaching Fails: Private Practice Success Patterns

        Struggling with business coaching that isn't delivering results? This episode reveals data-driven success patterns from real private practice counsellors, psychologists and social workers building profitable businesses. Dr Brooklyn Storm shares 12-month analysis of Practice Momentum™ participants, comparing therapists who achieved rapid results with those who struggled.

        Discover why implementation matters more than strategy, how employee mindset sabotages business growth, and the "hockey stick" pattern that separates successful practitioners from struggling ones. Learn about the critical role of business systems, KPI tracking, and mindset shifts in building a sustainable private practice.

        Whether you're working with a business coach or going solo, these evidence-based insights help mental health professionals overcome common obstacles like overwhelm, scattered focus, and the dangerous loop of starting but never finishing. Perfect for women counsellors, psychologists and social workers wanting time freedom, financial security and a thriving practice.


        Want to know where YOU are on the therapist → business owner spectrum? Take my free 3-minute assessment: https://brooklynstorme.com Your private practice doesn't have to be this hard. But it does require thinking like a business owner, not an employee. Let's sort this out together.

        FAQs

        Q: Can a business coach guarantee results for my private practice?
        A: No ethical business coach can guarantee results. Success depends on client implementation, mindset shifts, and consistent action over time—similar to how therapists can't guarantee client outcomes.

        Q: How long does it take to see results from business coaching?
        A: Most successful private practice practitioners see measurable progress within 90 days, with significant results accumulating over 12 months through consistent implementation and engagement.

        Q: Why isn't my business coaching working?
        A: Common reasons include: not following the full implementation plan, going off-plan too early, employee mindset blocking business decisions, avoiding KPI tracking, starting but not finishing projects, and expecting immediate results.

        Q: What's the difference between employee mindset and business owner mindset?
        A: Employee mindset believes hard work equals results and waits for direction. Business owner mindset understands strategic action matters more than effort, makes data-driven decisions, and takes responsibility for outcomes.

        Q: How do successful therapists build profitable private practices?
        A: Successful practitioners maintain consistent engagement, follow business plans with flexibility, install systems early, track KPIs quarterly, ask for guidance before implementing, and shift their identity to include business owner alongside therapist.

        Q: What is the hockey stick pattern in business coaching?
        A: The hockey stick describes getting excited about a strategy, hitting overwhelm when implementation gets complex, quitting before completion, then starting something new—creating a loop that prevents progress.

        Q: Why do therapists struggle with business activities?
        A: Therapist identity emphasises compassion, non-judgment, and giving—which can conflict with necessary business actions like raising fees, charging for cancellations, and marketing. Integration of both identities is key.

        🔗 Links
        Brooklyn Storm Website: https://brooklynstorme.com
        Etsy Store (Digital Products): https://thehappypractice.etsy.com
        Facebook Page: https://www.facebook.com/brooklynstormephd/
        Wellness Check Tool: https://brooklynstorme.com/wellness-check



        #PrivatePractice #TherapistBusinessCoach #CounsellorBusiness #PsychologistBusiness #SocialWorkerBusiness #PrivatePracticeSuccess #BusinessCoachingAustralia #TherapistEntrepreneur #PracticeMomentum #BrooklynStorme

        1 hr 27 min
      • The Cancellation Policy You Don't Use (And Why You're Leaving $20K on the Table)

        Most therapists have a cancellation policy they never enforce. Dr Brooklyn Storme, an evidence-based private practice business coach for counsellors, psychologists and social workers, breaks down the real cost of weak boundaries and why guilt stops you from protecting your income. Learn how cancellation policies actually strengthen therapeutic relationships, the data on revenue loss, and what changes when you shift from therapist-only to therapist-AND-business-owner identity. Real case studies from Australian private practices.

        Resources mentioned:

        • Free Private Practice Assessment: https://brooklyn.myflodesk.com/pmquiz
        • Free Resources: https://brooklynstorme.com/resources
        • Practice Momentum™ Info: https://brooklynstorme.com/practice-momentum%E2%84%A2
        • Connect on Facebook: https://www.facebook.com/brooklynstormephd

          • FAQ 1: "What if my client genuinely had an emergency? Isn't it heartless to charge them?"

          This is where you're confusing compassion with boundary collapse. You can be compassionate AND use the policy. It's not your job to assess the validity of their reason. That's the point of having a policy in writing that they signed. The policy applies regardless of the reason. You can say: 'I understand that was difficult. The cancellation fee still applies as per our agreement.' You're acknowledging their experience AND holding the boundary. Both/and. Not either/or. If you start making exceptions, you're the one deciding whose emergency is 'real enough,' and that IS judgement.

          FAQ 2: "Won't clients just leave and find a therapist who doesn't enforce cancellation fees?"

          Some might. The data shows 1-2% leave when you start enforcing. But here's what you're not considering: do you want clients who only stay because you don't have boundaries? Those clients don't respect the therapeutic container. They're perhaps less likely to be invested in the work or the outcomes and they're costing you money. Boundaries help you work with clients who value your time, the structure, and who are committed to the work. You upgrade your client base. Plus, the 95% who stay are now showing up more reliably, which means your income becomes predictable instead of chaotic.

          FAQ 3: "I work with low-income clients who genuinely can't afford a cancellation fee. What then?"

          If you're choosing to work with low-income clients, that's a business decision, not a therapeutic one. You need to build that into your business model. Don't make up different rules for each person based on your assessment of their finances that's inconsistent and creates resentment. 

          FAQ 4: "What's a reasonable cancellation policy timeframe? 24 hours? 48 hours? A week?"

          Industry standard in Australia is 24-48 hours. I recommend 48 hours because it gives clients enough notice to manage their schedules and gives you enough notice to potentially fill the gap. But here's what matters more than the timeframe is consistency. If you say 48 hours and then accept 12-hour cancellations without charging, your policy is meaningless. Pick a timeframe that feels manageable for you to enforce, put it in writing, and hold it every single time. I've seen therapists with 24-hour policies who enforce consistently get better results than therapists with week-long policies they never apply.

           

          Need more help? Contact me using the links above.

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          31 min
        • Private Practice Tech Stack Walkthrough

          Quiz: Take the free 10 minute private practice quiz here to receive your personalised growth insights! 

          Tech Stack: Get my tech stack here

           

          This episode goes with the Tech Stack cheat sheet that you can download from the link above! 

          1 hr 58 min

        About Mentored with Dr Brooklyn Storme PhD

        From the publisher's feed

        Is it really possible to use manifestation practices to get ahead in business? With a PhD in Psychology, former work as a Psychologist and 30+ years working with mind, behaviour and business, Dr Brooklyn Storme brings you the psychological tools, grounded in evidence, that you can integrate with your business strategy to manifest results in your business. It's the psychology of manifestation where each strategy has already been verified as credible, reliable, and predictable when generating outcomes. 

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