Mentored with Dr Brooklyn Storme PhD

You’ve probably already collected enough strategies to get more clients, raise your fees, and run your practice like a business… so why does it still feel hard to execute? In this episode, I unpack the pattern I’ve observed over years of coaching counsellors, psychologists, and social workers: it’s rarely the strategy that’s “not working” it’s usually the identity you’re operating from. If you’re stuck in helper mode (client-aligned) and you haven’t integrated the business-owner version of you, even the best plan can end up abandoned, half-implemented, or constantly replaced with the next shiny “fix”.

You’ll hear what changed for me after building an AI-supported self-coaching process designed to surface subconscious drivers (the iceberg beneath the surface) and why it created a noticeable absence of anxiety, stress, and emotional spirals when doing hard business things. I also explain the identity-first framework I’ve built to help private practice owners stop cycling through “what’s the next strategy?” and instead create an upward/outward spiral of progress with an evidence bank of results that builds confidence, consistency, and income.

If you’re in Australia and you’re starting a private practice or you’re already in practice but not consistently booked (or you’re booked but not profitable), this is for you. Quick win action step: pick ONE strategy you already “know” you should do (fee increase, cancellation policy, Google Business Profile, GP meet-and-greet) and ask: “What would the business-owner version of me decide here?” Write the answer down, then implement one small, specific step within 24 hours.

Timestamps:

Call to action and resources (clickable links):

Mini FAQ:

If you’re repeatedly asking “what else should I do?” while skipping, delaying, or half-implementing proven steps, it’s likely identity friction (how you see yourself, your client, and money).

It can include mindset, but this goes deeper: identity is the role you default to under pressure (helper mode vs business-owner mode) and it drives behaviour.

No. Used well, it can reduce cognitive load and help you see patterns faster  but it should be used ethically and with clear boundaries (especially not directly with clients).

The identity work applies just as much it often shows up as undercharging, weak boundaries, inconsistent policies, or over-delivering.

If you are a counsellor, psychologist, or social worker in private practice and you feel like you are “doing all the marketing things” but bookings

are slow, inconsistent, or not happening at all, this episode will likely give you the clarity you’ve been missing. In this episode of the Private Practice Podcast, I break down real-life marketing basics using a surprising example from Simon Cowell’s failed boy band relaunch and show you exactly how the same mistakes show up in private practice websites, messaging, and marketing strategies every day.

This episode is for Australian therapists who are tired of guessing what to focus on, overwhelmed by marketing advice, or questioning whether they are doing something wrong. You’ll discover why effort does not equal results, how friction quietly kills inquiries, what a realistic conversion rate actually looks like, and why being “experienced” can sometimes work against you. I also explain why relying on fame, credentials, or “what used to work” is not enough, and how identity, messaging, and user experience determine whether people take action or click away.

By the end of this episode, you will walk away with a clearer understanding of what is actually happening when people visit your website, why your marketing might not be landing with the people you want to attract, and one simple action you can take this week to make it easier for clients to book with you. A quick win to start with: open your website and try to book with yourself. Notice how many steps it takes, how much reading is required, and where friction appears. What feels obvious to you may feel exhausting to a potential client.

Mini FAQ

What is a realistic conversion rate for private practice websites?

Do I need to be on every social media platform to get clients?

Is marketing supposed to feel this hard?

Is identity really part of business growth?

Complimentary Business Strategy Consultation here: https://calendar.app.google/VNeiGZ5Sd9oLUhac8

If you’re a counsellor, psychologist, or social worker in private practice and you feel overwhelmed, stuck, or like you’re doing “all the right things” but still not seeing consistent bookings or income, this episode is for you. In this episode of the Private Practice Podcast, Dr Brooklyn Storm unpacks what actually needs to be in place to minimise overwhelm and maximise results in your private practice, without burning out or constantly chasing the next strategy. This episode goes beyond surface-level advice.

You’ll learn why overwhelm is often not a time or motivation problem, but a missing structure, identity, or foundation problem in your business. Brooklyn walks you through the essential systems, processes, policies, planning, and identity shifts that support profitability, sustainability, and a sense of safety in your practice. This is especially relevant if you’re newly qualified, transitioning into private practice, or have been running a practice for a while but feel like you’re winging it and hoping things will work out.

You’ll also hear real-world insights into why businesses stagnate, why marketing can feel exhausting when foundations are missing, and why simplifying your offerings often creates better results than adding more. This episode connects the mind, business, and spirit of private practice and explains how identity, energy, and structure work together to create momentum, clarity, and confidence.

If you’ve ever thought about pausing your practice because it “isn’t working,” this episode will help you see what’s really happening and what to focus on instead. If you want personalised guidance and clarity for your own private practice, you can book a

Complimentary Business Strategy Consultation here: https://calendar.app.google/VNeiGZ5Sd9oLUhac8

This short call is designed to help you identify what’s missing, what to prioritise, and where your biggest opportunities are right now.

Timestamps: 00:00 Welcome to the Private Practice Podcast

00:22 Introduction to Practice Momentum and business support

02:54 Why private practice feels overwhelming without foundations

07:27 Auditing systems, processes, and structures

08:58 Compliance, policies, and common mistakes therapists make

11:39 Systems for payments, boundaries, risk, and data protection

14:33 The cost of over-subscribing to tools and software

16:22 Paper vs digital systems and privacy responsibilities

19:03 Business foundations you must have in place 20:24 Why planning changes everything

22:32 Marketing plans and why doing everything doesn’t work

23:48 KPIs and understanding what to track

25:20 Profit planning and creating financial safety

28:00 Burnout, one-to-one work, and business development

30:06 Why pausing your practice costs you future clients

33:06 Identity, energy, and how you show up in business 3

9:20 Letting go of stories that keep you stuck

49:19 Overgiving, people-pleasing, and boundaries in private practice

57:27 Simplifying your business to get better results

1:05:08 Fees, safety, and trusting yourself 1:15:23 Funnels, pathways, and why results take time

1:32:03 Why consistency matters more than urgency

1:41:08 Identity as the driver of business results

1:51:38 Energy management vs time management

1:57:07 Mind, business, and spirit in private practice

2:00:00 Final reflections and next steps

Mini FAQ:

Who is this episode for?

This episode is for Australian counsellors, psychologists, and social workers who are starting or growing a private practice and want less overwhelm and more consistent results.

Is this relevant if I already have clients?

Yes. Many therapists have clients but still lack systems, profit planning, and foundations that support sustainability and growth.

Do I need to change everything in my business?

No. This episode explains why refinement and simplification often create better outcomes than adding more strategies.

How can I get personalised help?

You can book a Complimentary Business Strategy Consultation here:

https://calendar.app.google/VNeiGZ5Sd9oLUhac8 

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In this episode of the Private Practice Podcast, I’m lifting the lid on one of the biggest struggles women counsellors, psychologists and social workers face: treating the practice like a passion… but not yet running it like a business. If you’ve ever wondered why your bookings feel inconsistent, why you always seem “behind”, or why your business feels harder than it needs to, this conversation will help clear the fog and point you back toward real momentum. private practice business coaching, women in private practice, business mindset

You’ll hear why there is no “finish line” in private practice, why you are already sitting in the pot of gold you think you’re chasing, and how constant pivots, identity shifts and new modalities actually influence your business direction. You’ll also learn the surprising truth about unqualified “business coaches” in the space, what to look for before investing in support, and how your own lived experience and neurodivergence can actually become powerful business assets. private practice growth, mindset for therapists, counselling business

If you’ve ever felt overwhelmed, financially unsafe, underpaid, or unsure why the strategies you’re trying aren’t landing, this episode gives you both reassurance and direction. You’ll walk away knowing what questions to ask when seeking support, how to evaluate ROI in coaching, and how to reconnect with your purpose, energy and values as the foundation of a thriving, fully booked practice. Your quick action step today: audit your practice by asking “What gives me energy? What drains it? What truly moves the needle?” private practice audit, therapist business plan, grow your private practice

Book your free 15-minute private practice conversation with me here:

Explore more of my free and paid resources to help you grow your practice:

Timestamps:

Mini FAQ 

How do I know if I need a business coach?

Should therapists worry about unqualified business coaches?

What is a good return on investment for business coaching?

Where can I book a call to see if coaching is right for me?

Discover how to shift your energy to attract more financial abundance in your private practice. In this episode, Dr Brooklyn Storm shares powerful insights on cultivating a receiving mindset that magnetises clients and money to your therapy business.

Learn why blessing your money matters, how to navigate the seasons of wealth in private practice, and the critical difference between "I only had one client" versus celebrating every booking. Brooklyn reveals how your energy around money directly impacts your client attraction and practice growth.

This episode covers the feminine energy of receiving, taking aligned action during quiet periods, and why embodiment—not just mindset—creates real results. You'll learn to identify what's blocking your abundance, avoid the "shelf help" trap, and understand why implementation matters more than courses.

Perfect for women counsellors, psychologists, social workers, and play therapists who want to build profitable private practices without hustling or undercharging. Whether you're experiencing abundance or scarcity, this episode offers practical guidance on working with both seasons effectively.

Transform your relationship with money and discover how taking the right actions can shift your practice from struggle to success.

00:41 - Exciting New Project Announcement

01:32 - Morning Oracle Card Ritual

02:41 - The Wealthy Woman Oracle Deck

04:27 - Understanding Seasons of Wealth

06:03 - The Power of Blessing Your Money

08:08 - Shifting from "Only One Client" Energy

10:25 - Lessons in Scarcity Seasons

12:28 - Embodiment and Action Required

14:43 - Divine Feminine Receiving Energy

16:00 - Taking Accountability for Results

17:41 - The Surrender to Receive Card

20:05 - The Shelf Help Trap

22:43 - Action Brings Clarity

25:14 - Testing and Tracking Results

27:46 - Action Leads to Success

29:12 - Closing and Gratitude

Support & Resources for Private Practice

Mini FAQs 

Q: How can I attract more clients to my private practice? A: Shift your energy from scarcity ("I only had one client") to gratitude ("I had a wonderful client yesterday and they rebooked"). Your energy around money and clients directly affects what you attract. Take aligned action, track what works, and embody the version of yourself who already has the practice you want.

Q: What should I do during quiet periods in my therapy practice? A: Use quiet periods for strategic masculine energy—analyse what's working, check your data, refine your marketing, and ask yourself what the version of you with a full practice would do differently. Take one small action to bring clarity rather than staying stuck in overwhelm.

Q: Why am I not getting results despite taking courses and reading books? A: This is called "shelf help"—buying resources without implementation. Results come from taking aligned action and actually implementing what you learn. Focus on mastering one thing before adding more to your plate. Action brings clarity and compounds over time.

Q: How do I stop undercharging as a therapist? A: Work on embodiment—become the version of yourself who charges appropriately by taking actions that person would take. Allow yourself to receive payment, enforce cancellation policies, and increase fees when appropriate. Shift from victim mentality to taking accountability for your practice results.

Q: What's the difference between embodiment and positive thinking? A: Embodiment requires both mindset shifts AND aligned action. You don't have to believe you're abundant, but you do need to take actions the abundant version of you would take. Nothing changes without embodiment plus action—both are essential.

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Struggling to set fees or feel confident charging what you're worth? In this episode, Dr Brooklyn Storm unpacks the crucial difference between worth and value in private practice. Learn why value is determined by your clients' perception—not your credentials or time invested—and how worth reflects what's truly important to you as a practitioner.

Discover why women practitioners often undercharge, the hidden costs of low fees on your lifestyle and wellbeing, and how to stop projecting money anxiety onto your clients. Brooklyn shares eye-opening insights from working with male business coaches who approach pricing without guilt or shame, plus practical journal prompts to help you assess whether your services, fees, and business activities are truly worth it for you.

Whether you're just starting your practice or feeling stuck with a full diary but struggling financially, this episode will help you create a thriving practice that serves your clients while honouring your time, freedom, and financial goals. Learn how niching increases perceived value, why your messaging matters more than you think, and how to build a practice that actually works for your life.

Links:

00:00 - Welcome & Introduction to Worth and Value

Key Topics Discussed:

Resources Mentioned:

Action Steps:

FAQs:

Q: What's the difference between worth and value in private practice?

Q: How do I know if I'm undercharging as a therapist?

Q: Why does niching increase the perceived value of my practice?

Q: What do clients actually value in therapy services?

Q: How do I stop feeling guilty about charging for my services?

#PrivatePractice #Counsellors #Psychologists #SocialWorkers #PrivatePracticeSuccess #TherapyBusiness #WomenInBusiness #MentalHealthPractitioners #AustralianTherapists #BusinessCoaching #FeesSetting #WorthAndValue #TherapyPractice #CounsellingBusiness #PracticeMomentum

In this episode, I break down exactly how I increased the reach of my private practice audience by 460% in just four weeks — without ads, without fancy funnels and without being everywhere online. I share the behind-the-scenes data from my own experiment on Facebook, what I changed, what failed, what finally worked, and why understanding your numbers is the quickest way to create momentum in your private practice. This episode is perfect for women counsellors, psychologists, social workers and play therapists who feel like they’re posting into the void and wondering how to actually get found by more of their ideal clients. private practice social media strategy facebook business page reach

I walk you through how I used storytelling, data, insights and weekly refinement to turn a barely-seen Facebook business page into a powerful visibility engine that now brings new people into my funnel every single day. You’ll hear the real numbers, what Facebook actually prioritises, what surprised me, how I began monetising content, and how one simple freebie created hundreds of new leads. I explain the mindset shifts I needed to make, the emotional rollercoaster behind the scenes, and why you don’t need to create endless freebies — you only need to fix the ones you already have. content marketing for therapists audience growth for private practice data informed marketing

If you’ve been feeling defeated, stuck, or like your content doesn’t matter, this episode will give you proof that it does — and the exact steps to take next. You’ll discover how to look at your numbers without spiralling, how to understand what your audience actually wants, and how to use small, strategic changes that create big results. Your quick action step is to review the performance of your last three posts or freebies and identify one simple change you can make today — because tiny refinements compound fast. business growth for counsellors private practice marketing strategies

Here’s the link to the Website Wellness Check so you can finally understand why your website isn’t converting and what to fix first:

Get your freebies for private practice here: 

Mini FAQ 

What is the fastest way to grow my private practice audience?

Do Facebook business pages still work for therapists?

How do I know if my freebie is working?

How do I get more clients from social media?

Why is the Website Wellness Check recommended in this episode?

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Struggling to get private practice clients despite having a website? Learn the four-stage client pathway (marketing funnel) that turns strangers into paying clients. Discover why your website alone isn't enough and what you need to do at each stage: awareness, interest, desire, and action. Brooklyn breaks down why it takes time to build trust, how to use social media effectively without paid ads, and why Facebook rewarded her with $600 worth of free reach. Plus, learn about common conversion mistakes, why follower counts don't matter, and how to build a real audience through email. Perfect for counsellors, psychologists, and social workers ready to grow their practice sustainably.

Links:

00:00 - Welcome & Episode Introduction

Mini FAQs

Q: How long does it take to get clients from a new website?

Q: Why am I not getting clients even though I have a website?

Q: What is a marketing funnel for therapists?

Q: How can I get more clients without paid advertising?

Q: What's a good conversion rate for therapy practices?

Q: Why do my social media posts not convert to clients?

Q: How many lead magnets should I have?

Q: What's the average email open rate for therapists?

Q: How do I know which stage of the funnel is broken?

Q: Should I focus on getting more followers?

#PrivatePractice #TherapistMarketing #CounsellingBusiness #PsychologyPractice #SocialWorkerBusiness #TherapyPracticeGrowth #AustralianTherapist #WomenInBusiness #PrivatePracticeSuccess #TherapistEntrepreneur #CounsellorLife #MentalHealthBusiness #TherapyMarketing #ClientAttraction #PracticeGrowth

In this episode, counsellors, psychologists and social workers can learn how to create passive income for their private practice. You'll learn about membership models, subscriptions and selling digital products.