MerchantSpring Marketplace Masters

In this episode of Marketplace Masters, host Paul Sonneveld invites Dano Falk from DefDevice to share his expertise on expanding to Amazon Japan. 

Dano, the founder of DefDevice, has over 20 years of experience in digital marketing and specializes in crafting customized marketing strategies. 

He discusses the lucrative potential of Amazon Japan for veteran Amazon brands and provides valuable insights on achieving marketplace expansion.

This episode is filled with practical actions and insights for improving e-commerce and marketplace performance.

In this episode of Marketplace Masters, host Paul Sonneveld is joined by Dr. Travis Zigler, CEO of Profitable Pineapple Ads and a recovering optometrist turned e-commerce entrepreneur. They discuss strategies for building a thriving email list and driving unprecedented growth for Amazon businesses. Dr. Zigler shares his expertise on audience building and growing brands with Amazon. Tune in to learn practical actions and insights for achieving success in the e-commerce world.

In this episode of Marketplace Masters, host Paul Sonneveld welcomes David Milstein, Co-founder and COO of Sellcord, a full-service Walmart agency. They discuss the exciting opportunities that Walmart's marketplace offers to Amazon brands and service providers. 

David shares his expertise on how to leverage walmart.com to diversify revenue and achieve unparalleled growth. Tune in to learn more about the rising traction of Walmart and how agencies can tap into this up-and-coming marketplace.

In this episode of Marketplace Masters, host Paul Sonneveld is joined by Asha Bhalsod, founder of Etopia Consultancy, to discuss Amazon Vendor Services (AVS) and whether it is the right offering for vendors. 

Asha, who has worked at Amazon and now manages marketplaces from the other side, shares her expertise and insights on navigating Amazon as a sales and marketing platform. 

They delve into the details of AVS, exploring its benefits and how it can be customized to meet the needs of businesses. Tune in to gain practical insights on optimizing e-commerce and marketplace performance.

 

In this episode, host Paul Sonneveld is joined by Martin Heubel from Consulterce to discuss the results of an industry-wide survey conducted with over 500 first-party vendors. 

The survey provides insights into the relationship between one-piece suppliers and Amazon, the annual negotiation process, and future priorities with the online retail giant. 

Martin, a former Amazon employee, founded Consulterce to help B2C household and CPG brands increase their 1P vendor profits with Amazon. The discussion delves into the survey results and provides valuable information for vendors looking to learn from the experiences of others in the industry.

In this episode of Marketplace Masters, host Paul Sonneveld has invited Justin Willhite, owner of Consumer Quest which discussed the impact of video content on Amazon sales. 

Justin, a seasoned video content creator, shares his expertise on how user-generated video content can help highlight product features and increase rankings, sales, and conversion rates. 

They discuss the different types of video content on Amazon and the importance of optimizing video content for maximum impact. This episode provides valuable insights for businesses looking to increase their Amazon sales through engaging and shoppable video content.

Are you struggling to navigate the Amazon Health Dashboard and manage those scary performance notifications? Join us for an exciting session with Valerie Bleus from Brand Side Marketing as she unleashes her expertise and tips on how to navigate the Amazon Health Dashboard efficiently.

This session covered:
➡️High-risk categories
➡️Most common performance notifications
➡️Anatomy of an effective POA
➡️What to do if your account gets deactivated

Are you ready to take your Amazon Vendor channel to the next level? Join us for an exciting session with Bruno Ferreira from BlueDot Ecommerce as he shares his expert tips on how to set up a cross-functional team that will guarantee commercial success in the Amazon Vendor Channel.

This is the last session in a three-part series and we're diving into all things finance. We covered topics such as:
➡️Understanding Finance Process
➡️Roles and Responsibilities 
➡️Cash Flow and Forecasting Financial Performance
➡️Managing Payments and Financial Transactions
➡️Mitigating Financial Risks

Are you a marketing professional wondering if your client should expand their advertising strategy to include Target+ and other platforms? Join us for an exciting session with Trent Lee from Acenda as he shares his insights and experiences, and answers your questions about making the best decisions for your clients.

This session covered:
➡️Target+ Overview
➡️Business Types best suited for Target+
➡️Benefits and Potential Risks
➡️Best Practices
➡️Probable Costs
➡️Case Studies/Success Stories

Want to explore other ways to drive commercial success and achieve your business goals? Join us for an exciting session with Chris Turton from Ecommerce Intelligence as he shares his expertise to help explore how businesses can use a hybrid account strategy to optimize their sales and reach their target customers through first-party (1P) and third-party (3P) channels.

This session covered:
➡️Hybrid Account Strategy Overview
➡️Roles of 1P and 3P Channels
➡️Case Studies
➡️Operational Challenges
➡️Benefits and Drawbacks