MerchantSpring Marketplace Masters

MerchantSpring Marketplace Masters

By MerchantSpringBusiness
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MerchantSpring Marketplace Masters episodes

  • Amazon Agency Best Practice | Managing Risk in Expanding to Multiple Countries

    An interactive session with Stef van Boekel from Marketplace Distri to learn how to diversify risk and maximize the benefit of launching brands in multiple countries.

    We will cover both the strategic and operational perspectives: 

    ➡️The rationale for international expansion
    ➡️Assessing competition in other countries
    ➡️Understanding cost and profitability differences
    ➡️Cross-border implications
    ➡️Pitfalls to avoid

    41 min
  • Amazon Vendor | Sharpen Your Negotiation Plan for 2023

    An Interactive session with Martin Heubel from Consulterce to learn how you can prepare for the current round of Amazon Vendor negotiations to achieve stronger commercial outcomes in 2023.

    This session builds on our earlier session on Amazon Vendor Negotiation earlier this year and focuses specifically on the following topics:

    ➡️ What is on your 2023 agenda for your Amazon Vendor Manager?
    ➡️ What negotiation principles and strategies will yield the most substantial results?
    ➡️ How to best evolve your strategy for cost-price increases?

    46 min
  • Amazon Vendor | Building a Winning Game Plan For Your Brand

    An interactive session with Christopher Ball from Helped.co.uk - The Marketplace Agency to learn how you can build a Winning Game plan as an Amazon Vendor. 

    This session will cover:
    ➡️Why vendors should consider a game plan
    ➡️How to build and pressure test the plan
    ➡️How to implement and measure success
    ➡️How to avoid the common pitfalls

    26 min
  • Agency Best Practice | How to Avoid Stockouts in Q4 (with Restock Limits)

    An interactive session with Chelsea Cohen from SoStocked.com to learn the Inventory-Minded Marketing Strategies to Stay in Stock in Q4 within your Agency or Aggregators.  
     
    This session will cover:
    ✅ Tips to Increase Restock Limits
    ✅ Logistics Flexibility to Stay in Stock
    ✅ How to Speed up your FBA check-in times
    ✅ Inventory-Minded Marketing Strategies to Avoid Stockouts and Sales Spikes

    41 min
  • Amazon Vendor Fundamentals

    An interactive session with James Wakefield from WAKE Commerce to learn the fundamentals of the Amazon Vendor platform and how to set yourself up for success (or the way James puts it: how to “Make Amazon work for your brand.”)  

    This session will cover:
    ➡️ How Amazon Vendor fits within Amazon
    ➡️ Benefits and Challenges
    ➡️ Amazon Vendor Suitability
    ➡️ Roles and Responsibilities
    ➡️ Vendor Central Order Process
    ➡️ Best Practices
    ➡️ Common Pitfalls 

    39 min
  • Amazon Best Practice | Scaling Talent in a Competitive Market

    An interactive session with Daniel Tejeda from Straight Up Growth to learn how Amazon agencies and brands should approach scaling talent to accelerate their growth ambitions.  

    This session covers:
    ➡️ Hiring decision: local vs remotely 
    ➡️ Hiring strategies
    ➡️ When to hire aggressively
    ➡️ Managing a remote team

    28 min
  • Amazon Vendor | Building a Successful Grocery Channel

    An interactive session with Clint George from Brand Focus Digital to explore how traditional grocery and CPG brands can build a successful sales channel on the Amazon Vendor platform. 

    This session will cover:
    ➡️ Introduction to Amazon Vendor 
    ➡️ Amazon Vendor vs Traditional Grocery Distribution (differences + similarities)
    ➡️ Grocery-specific considerations
    ➡️ Best practices
    ➡️ Common pitfalls and how to avoid them

    39 min

About MerchantSpring Marketplace Masters

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Marketplace Masters is about going deeper into the challenges brands and agencies face to lift performance via practical actions and insights.