There is no question that customers love a good deal, but there is a danger in discounting too often or too aggressively. In this super valuable episode, Jeremy, Mark, and Ben give out 4 hyper-specific discount strategies that end up being a win-win for customer satisfaction and profit. Listen ahead for the Messenger Mastermind rules for discounting through: Gift with Purchase, Product Bundling, Discounted Shipping, and New Product Drops. These are strategies you can experiment with - using one or all of them - and this episode has in-depth conversations of the pros and cons for each one.

This episode is sponsored by Postscript.io

This week, Jeremy sits down with Brandon Amoroso, the founder of ElectricIQ Marketing a digital marketing agency making waves in the Shopify-verse. Since Brandon works with so many companies, he’s the perfect guest to talk about 2021 trends as we push into the holiday season. They get into Brandon’s 11 - yes, 11 flows, where he sees media spend going in 2022, and a good case for why now is the time for brands to build exclusive apps.

This episode is sponsored by PostScript.io

It’s October, and you know what that means. The holidays are here. This is the week to double check all of your strategies for the season, and to make sure you are ready for the push that is coming. In this episode, Jeremy, Mark, and Ben go over how the 2021 holiday season will be different for eCommerce after the big changes on Facebook and iOS, and how to make the most of the time you have right now to make sure this is your best sales season yet. Listen ahead for tactics on how to increase and utilize your contact list, trends in paid budget deployment, and where the big focus in content seems to be going this year.

This episode is sponsored by PostScript.io

Jeremy wraps up the Personalization Series in his best ever conversation with Ben Parr, one of Messenger Mastermind’s favorite guests. Ben jumps right in to unpack how changes in data collection and storage (hello iOS updates and Facebook changes) directly impact how relationships are built with customers. Once the strategies and tactics from Episodes 1 & 2 are implemented, it’s time to think about merging those ideas with the channel diversification and data collection that will need to shift to continue to be helpful to your bottom line. Listen ahead for why 0-party data is the future, why you need a conversational pop-up, and why cookie-pocalypse is not the end of the world.

Previous episodes with Ben: The 45 Best Strategies in Conversational Marketing, Product Quiz = Personalized Shopping Experience

To reach Ben: Octaneai.com @benparr on all social media

Get the Zero Party Data Playbook: https://www.octaneai.com/playbook

This series is presented in partnership with Octane AI and Gorgias.

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What if your brand could leverage more customer data to combat data privacy changes and boost conversions? With Octane AI, every Shopify and Shopify Plus merchant can.

Featuring Shop Quiz and Conversational Pop-ups, merchants use Octane AI to get to know customers on a deeper level by collecting zero-party data.

Using this data, you can engage with your customers through personalized campaigns and flows across all channels, building lasting relationships.

The ROI from using Octane AI is incredible: brands have increased email signups by 16X and driven a 28% increase in AOV.

Octane AI has plans for any-sized business. Learn more and get started on your zero-party data journey at OctaneAI.com/Mastermind.

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Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?  That's why using personalization to deliver exceptional customer service is so important for your retention & growth.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

With Gorgias you can see the customer’s order information right beside tickets, so you can personalize responses with things like their first name, order, and tracking number.

Brands like Princess Polly, OLIPOP and Steve Madden have reduced their response times and increased efficiencies with Gorgias. For more information, go to gorgias.com and mention the Messenger Mastermind podcast for two months free.

This week, Jeremy dives into a personalization case-study with Marius Morariu, co-founder and CEO of Tracie Martyn Skincare, about how he has expanded his company from a high-end spa in Manhattan to an online business. Using many of the tools the Messenger Mastermind team has been sharing in this series, Marius’s strategies are an example of how to make every customer feel happy, confident, and special, whether they are walking the red carpet or getting ready for date night. Listen ahead for an inspiring example of how quizzes, pop-ups, and email and SMS automations can work for any kind of a company - including one that was founded as an in-person, brick-and-mortar venture.

This series is presented in partnership with Octane AI and Gorgias.

------------------------------------------------------------

What if your brand could leverage more customer data to combat data privacy changes and boost conversions? With Octane AI, every Shopify and Shopify Plus merchant can.

Featuring Shop Quiz and Conversational Pop-ups, merchants use Octane AI to get to know customers on a deeper level by collecting zero-party data.

Using this data, you can engage with your customers through personalized campaigns and flows across all channels, building lasting relationships.

The ROI from using Octane AI is incredible: brands have increased email signups by 16X and driven a 28% increase in AOV.

Octane AI has plans for any-sized business. Learn more and get started on your zero-party data journey at OctaneAI.com/Mastermind.

------------------------------------------------------------

Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?  That's why using personalization to deliver exceptional customer service is so important for your retention & growth.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

With Gorgias you can see the customer’s order information right beside tickets, so you can personalize responses with things like their first name, order, and tracking number.

Brands like Princess Polly, OLIPOP and Steve Madden have reduced their response times and increased efficiencies with Gorgias. For more information, go to gorgias.com and mention the Messenger Mastermind podcast for two months free.

Having a good personalization system in place as your business grows is a question of infrastructure - having the right people and automations in place to make sure that customers aren’t slipping through the cracks. Last week Jeremy, Mark, and Ben talked about the kinds of communication and content that businesses should be using to personalize relationships with their customers. This week, they get into more advanced tactics for maintaining and growing these relationships. When your business was smaller, you could communicate reactively, as you grow this organic kind of personal communication has to be planned and implemented. Never fear, Messenger Mastermind has you covered - listen ahead to make your plan.

This series is presented in partnership with Octane AI and Gorgias.

-------------------------------------------------------------------------------------------------------------------------------

What if your brand could leverage more customer data to combat data privacy changes and boost conversions? With Octane AI, every Shopify and Shopify Plus merchant can.

Featuring Shop Quiz and Conversational Pop-ups, merchants use Octane AI to get to know customers on a deeper level by collecting zero-party data.

Using this data, you can engage with your customers through personalized campaigns and flows across all channels, building lasting relationships.

The ROI from using Octane AI is incredible: brands have increased email signups by 16X and driven a 28% increase in AOV.

Octane AI has plans for any-sized business. Learn more and get started on your zero-party data journey at OctaneAI.com/Mastermind.

-------------------------------------------------------------------------------------------------------------------------------

Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?  That's why using personalization to deliver exceptional customer service is so important for your retention & growth.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

With Gorgias you can see the customer’s order information right beside tickets, so you can personalize responses with things like their first name, order, and tracking number.

Brands like Princess Polly, OLIPOP and Steve Madden have reduced their response times and increased efficiencies with Gorgias. For more information, go to gorgias.com and mention the Messenger Mastermind podcast for two months free.

Conversational marketing is one of the cornerstones of building a successful eCommerce store, but the conversation goes much deeper if it is personal. Figuring out what that actually means in practice can be difficult, especially as your company grows and it becomes necessary to automate more and more of your communications with customers. Over the next 4 episodes, Jeremy, Ben, Mark, and some special guests will get into what it truly means to personalize your sales and customer service, and how to make it work for you at scale.

This series is presented in partnership with Octane AI and Gorgias.

-------------------------------------------------------------------------------------------------------------------------------

What if your brand could leverage more customer data to combat data privacy changes and boost conversions? With Octane AI, every Shopify and Shopify Plus merchant can.

Featuring Shop Quiz and Conversational Pop-ups, merchants use Octane AI to get to know customers on a deeper level by collecting zero-party data.

Using this data, you can engage with your customers through personalized campaigns and flows across all channels, building lasting relationships.

The ROI from using Octane AI is incredible: brands have increased email signups by 16X and driven a 28% increase in AOV.

Octane AI has plans for any-sized business. Learn more and get started on your zero-party data journey at OctaneAI.com/Mastermind.

-------------------------------------------------------------------------------------------------------------------------------

Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?  That's why using personalization to deliver exceptional customer service is so important for your retention & growth.

Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

With Gorgias you can see the customer’s order information right beside tickets, so you can personalize responses with things like their first name, order, and tracking number.

Brands like Princess Polly, OLIPOP and Steve Madden have reduced their response times and increased efficiencies with Gorgias. For more information, go to gorgias.com and mention the Messenger Mastermind podcast for two months free.

For the final episode of the Messenger Mastermind SMS series, Jeremy interviews Wassim Dakik, SMS expert at Postscript. Wassim works primarily with Shopify Plus stores to make their SMS programs unique, fun, and successful. In this conversation, he reveals how merchants set up the most effective conversational automations and campaigns without always resorting to discount codes.Together, Jeremy and Wassim look at ways to generate more customer feedback, build SMS lists, and to help consumers build their own journey with a brand. Listen in to discover how the biggest revenue generating eCom brands integrate their customer service with their SMS programs to make every step of  communication with  customers personal, warm, and interactive in a long-term way.

This series is presented in partnership with Postscript and  Justuno.

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Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.

When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.

Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.

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Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.

Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.

Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!

We’ve been talking about building and deploying an SMS program that creates a direct, responsive relationship with your customers, and for Episode Four of our SMS series, we are super psyched to do a case study with Dylan Kim, head of marketing and cofounder of DTC brand Brevite. In this interview, Dylan shines a light on what goes on behind the scenes to make practical decisions about how to tell a brand’s story and to keep the conversation going - from launching, segmenting, and following up. Brevite’s success is highly reliant on SMS, and this chat with Dylan is a great way to see how everything we’ve been talking about works in the real world.This series is presented in partnership with Postscript and  Justuno.

-------------------------------------------------------------------------------------------------------------------------------

Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.

When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.

Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.

-------------------------------------------------------------------------------------------------------------------------------

Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.

Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.

Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!

You’ve launched your SMS program, set up your automations, and designed a couple of campaigns to really get engagement going (and if you haven’t, check out Episodes One & Two of our SMS series!). In Episode Three, we give you our guidelines for how to seamlessly weave your SMS program into your overall marketing strategy. We look at what keeps your contact list robust, healthy, and responsive. And, we give you some tactics for beyond basic flows that have always gotten great results for our businesses. This episode is jam-packed with strategies you can implement immediately to take your SMS game well beyond the first welcome text.

This series is presented in partnership with Postscript and  Justuno.

-------------------------------------------------------------------------------------------------------------------------------

Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.

When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.

Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.

-------------------------------------------------------------------------------------------------------------------------------

Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.

Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.

Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!