In marketing, when does being omnipresent become a liability instead of an asset? This episode tackles a dicey topic - how to know if your marketing channels are working for you, or if your resources are better used elsewhere. In this episode, Ben, Mark, and Jeremy discuss how to choose the right ad platforms for your brand, and how to measure when to use your budget to boost sales vs when to invest primarily in brand awareness.  Listen ahead for some unique insights on how the Messenger Mastermind team has navigated these questions in their business practices.

To learn more about the team visit Messengermastermind.co

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In this episode, Jeremy sits down with Mike Demson, Senior Marketing Manager: Retention at Drip Drop ORS about how cohesive and scalable content strategy is a fundamental building block to customer acquisition and retention. Drip Drop ORS has created an electrolyte powder empire from a tiny office in Oakland by using a data-driven approach to content marketing that prioritizes channel-specific strategies. Mike shares his strategies for digital marketing, connected TV, headless eCommerce, and even direct mail deployment, and how he prioritizes all of them so they work together. Innovation flourishes when data is used and decisions are made through the lens of what a customer needs. Listen ahead for a lesson-packed episode that you will want to chew on (or should we say hydrate with!) for some time to come.

To learn more about Mike Demson visit https://www.linkedin.com/in/mikedemson/

To learn more about the Messenger Mastermind team, visit: https://messengermastermind.co/

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In this episode, Jeremy, Mark, and Ben talk about designing and implementing customer challenges. A challenge can be anything that asks a customer to compete or commit to something within your community - separate from making a purchase - think trivia, an activity countdown, a fitness goal, some kind of a game. If your brand is still working on getting a community identity off of the ground, a challenge is a great way to bring that community together. The Messenger Mastermind team gives you a short and sweet guide to setting yourself up for success with a challenge that is true to your brand identity, creates engagement, and is relevant to your product. When done correctly, customer challenges are great exposure for your brand, and a great opportunity to offer a positive experience to your customers.

To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co

To subscribe to our email newsletter click here.

In this episode, Jeremy talks with Stephanie Hon, founder and CEO of Cadence Capsules, about the philosophy behind sustainable design in DTC ecom - from product, to packaging, to web UX. With experience as your number one metric, it is still possible to set high standards and to stick to them, to be a profitable business that benefits the planet, and to find ways to be innovative by focusing on communication and transparency. Creating a customized experience for your customer and being efficient and profitable are not mutually exclusive, because good design brings the two together. Listen ahead for a surprising and illuminating conversation that will challenge some long-held beliefs about the path to ecom profitability.

To learn more about Stephanie’s vision, visit www.keepyourcadence.com

To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co

In this episode, Jeremy sits down with Ben Zises, the angel investor behind successful eCommerce startups like quip, Caraway, Arber, JUDY and Haus. They talk about both sides of angel investing - what Ben thinks all companies with the potential for billions in sales have in common, and his advice for investors seeking to make their first foray into backing the next great founder. He breaks down the important qualities to cultivate in designing your pitch, your brand, and your fundraising, and talks about how investors can start small to learn without betting everything. This is an essential listen for eCommerce entrepreneurs at every stage of their company’s growth, with solid, actionable methods to make a product your investors and customers will believe in. You can follow Ben on twitter here or learn more about him at SuperAngel.vc.

To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co

In this episode Jeremy, Mark, and Ben talk about their shared goals of building community and growing engagement, and how that led them to invest in expanding their owned channels by building a mobile app. For several years, Facebook Groups have been a great place for e-commerce brands to promote community engagement, but with changes in Facebook, it’s time to migrate those conversations elsewhere. The guys talk about the process of doing that for their brands, and reveal the questions any company should ask themselves before making this decision. With mobile apps come big challenges, but also unmitigated opportunities to influence your customer’s experience.

To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co

In this episode, Jeremy interviews Dylan Carpenter - owner of the Facebook ad agency, Koality Media, and co-host of the Funnel Dash podcast - about how to make the most of upcoming iOS tracking updates. Through his career, Dylan has audited thousands of Facebook ad accounts, and has the client retention rates to prove it. He thinks the upcoming changes are not a reason for panic, but an opportunity to go back to what has always been a foundation of marketing: good copy, great creative, and the testing to see what is working at any scale. Listen in as Jeremy and Dylan walk through the life cycle of a Facebook ad and demonstrate the tactics and strategies to make your Facebook ads work for your business.

To learn more about Dylan, visit him at Koalitymedia.co and follow him on twitter at @marketerdylan.

To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co

Changes are coming to the SMS-landscape. With more brands employing SMS marketing every day, carriers are cracking down on spam, and SMS-apps are moving away from shared short codes. If you use one of these apps, you will need to decide whether to invest in a dedicated short code, or not. In this week’s episode, Jeremy, Mark, and Ben lay out the metrics for how to decide if taking on this expense is right for your brand’s strategy. (Hint: it’s not a one-size-fits-all answer). Listen ahead to navigate these changes and decide what’s best for your business’s growth.

To hear more about SMS apps, listen to our Fall 2020 interview with Mihail Stoychev:

https://podcasts.apple.com/us/podcast/ep-95-where-is-sms-going/id1437452282?i=1000503183420

To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co

In this episode, Jeremy, Mark, and Ben get meta about podcasting. Podcasting is a form of entertainment, but it is also a channel that allows you to influence your customers in very different ways from advertising or social media. It is a valuable, long-form way to build community and to create superfans for your brand. The Messenger Mastermind team outlines what to keep in mind as you start to develop this channel, and shares very practical tips based on the strategies that have worked for their podcasts over the years.

To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co

In this episode, Jeremy and Kelly Vaughn, CEO of The Taproom agency and host of the Commerce Tea podcast, have a wide-ranging conversation about what it takes to make a Shopify experience that takes your brand to the next level in 2021. They break down the pros and cons of emerging trends in e-commerce -  the mobile app vs progressive web app debate, and what exactly is headless commerce. Then they get to the nitty gritty: what it takes to make a great product landing page, how to know if your cart experience is giving customers what they need to complete a purchase, and the creative details to focus on to make your product stand out from the crowd, from landing page to package delivery. This episode is a celebration of your business’s originality and uniqueness, and a map to making the most optimized store you can in 2021.

To learn more about Kelly, go to https://thetaproom.com/

To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co