In Episode Two of the SMS series (If you missed Episode One, you can listen to it here), we jump into the nitty gritty of how to scale your SMS program. First, we outline the 4 key SMS automations that are the revenue driving foundation of a successful program, and then we look at the high-value campaigns where SMS can accelerate your growth. We highlight specific language to use when crafting your messages, best-practices for message scheduling so they feel the most natural for your customers, and CTA frameworks for every type of campaign. Listen ahead for powerful tactics for scaling your SMS marketing reach and results.

This series is presented in partnership with Postscript and  Justuno.

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Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.

When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.

Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.

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Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.

Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.

Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!

In this episode, Jeremy, Mark, and Ben kick off their new 5 part in-depth series on SMS! For the next 5 weeks, they will give an overview of SMS marketing and why it is experiencing a surge, how to develop an SMS program for your business, and will conduct in-depth interviews with SMS experts. This episode will give you an introduction to setting up your first SMS program making your first $10k in SMS revenue, as well as providing you with answers to common questions about how to make a strong and growing SMS list, SMS marketing rules to always follow, and tactics for getting the most out of your initial messages to your customers. This series is presented in partnership with Postscript and  Justuno.

-------------------------------------------------------------------------------------------------------------------------------

Postscript is trusted by thousands of growing Shopify & Shopify plus stores to manage their SMS Marketing.

When done right, SMS marketing can be game-changing for a brand. But there’s a fine line between success and annoying users. We are redefining the way brands and customers interact: with empathy, conversation, and revenue.

Using Postscript, your team will be able to grow a TCPA compliant subscriber list, use your Shopify data to create targeted text marketing campaigns, have two-way conversations with customers, and unlock a brand new marketing channel that drives big-time ROI for your store.

-------------------------------------------------------------------------------------------------------------------------------

Justuno helps you build your SMS subscriber database even faster with more qualified shoppers. Easily collect subscribers using a tap to text opt-in for mobile visitors or seamless SMS lead captures anywhere on your site. Justuno directly integrates with leading SMS platforms like Postscript so your hard-won opt-ins are easily shared without delay.

Justuno's best practices with impression rates ensure your KPIs don't become overinflated vanity metrics and that your pop-ups are capturing high-intent leads.

Plus, you can access your data anytime so you get the data and insights you want, whenever you want them. Get started with a free trial of Justuno today and accelerate your SMS subscription growth! Head over to justuno.com/mastermind to learn more and snag your exclusive discount for being a MM listener!

In this episode, Jeremy sits down with Val Geisler, email expert and customer evangelist at Klaviyo to get her take on what the iOS 15 update means for email marketers. And it’s not all bad! These changes are an opportunity to hone analytics that were never fully accurate to begin with, and to start relying on customer-focused metrics that rely on truly measuring engagement. Listen ahead for Val’s tips on how to prepare for shifting your measuring tools, why getting your SMS program aligned with your email is crucial to a successful holiday season, and how to help your customers opt in to your communications.

To connect with Val, follower her on twitter: https://twitter.com/lovevalgeisler

To learn more about our team visit Messengermastermind.co

To subscribe to our newsletter click https://bit.ly/2SY2MLy

With IOS 15 on the horizon, big changes are coming to email tracking. Thankfully, there is time to prepare, and there is a lot you can do right now to make these changes work for your brand. In this episode, Jeremy, Mark, and Ben outline strategies for what to do NOW before IOS 15 drops, and what to do later, once the landscape has changed. This conversation demonstrates the marketing basics to keep in mind, and practical tips for finding sources of data that will work after the update. Listen ahead to make your plan.

To learn more about the team visit Messengermastermind.co

To subscribe to our newsletter click https://bit.ly/2SY2MLy

The iOS 14 update has definitely changed the game on tracking and attributing sales to Facebook ads. In today’s episode, Jeremy, Mark, and Ben lay out what these changes mean for marketing and sales, and share some immediately implementable tactics for working around the new limitations and riding out these new adjustments. There is no question that customers opting out of tracking have caused eCommerce to lose a lot of relevant advertising info, but you can still create revenue driving ads and learn how your audience is responding to your content.

To learn more about the team visit Messengermastermind.co

To subscribe to our newsletter click https://bit.ly/2SY2MLy

In this week’s episode, Jeremy, Mark, and Ben make a case for the resurging relevance of tried-and-true marketing tactics by discussing how to put together a successful joint-venture partnership with another ecommerce brand. Simultaneous changes to FB ads and email marketing mean that brands are trying to figure out creative ways to bring in new customers. Partnerships are a great way to amplify your connections without sacrificing your brand identity. Listen ahead for the best tools available to help you find the right partner, and the best strategies for building a campaign that benefits all involved.

To learn more about the team visit Messengermastermind.co

To subscribe to our newsletter click https://bit.ly/2SY2MLy

In this week's episode, Jeremy sits down with Cassidy Monforte, Retention Production Manager at Common Thread Collective, to talk about the aspects of email marketing that are changing with the IOS 15 updates. With the loss of open-rate tracking, having a voice that your customers can relate to will become key to deepening your relationship with them. Right now the best thing you can do to prepare is hone in on your email content, run tests on subject lines and commit to the strong, individual voice of your brand. Listen ahead for more tips to help you find your own language at this pivotal time.

To learn more about the team visit Messengermastermind.co

To subscribe to our newsletter click https://bit.ly/2SY2MLy

Caraway Home launched its cookware brand online in 2019, and within a year it had scaled 2000% to become one of the fastest growing DTC brands of 2020. In this week’s episode, Jeremy sits down with Josh Knopman, Caraway’s director of Growth and Digital Product. Through their interview we learn that this scaling started pre-launch with an old-school PR campaign, and built a robust channel strategy to make sure their channels had the flexibility needed to scale almost immediately, vigorous AB testing to maximize each channel’s bandwidth, and an incrementality testing framework to identify where their wins came from. And how does someone juggle being the director of growth and digital product at the same time, anyway? This might be the key to Caraway’s success. Listen ahead for insight and inspiration.

To learn more about the team visit Messengermastermind.co

To subscribe to our newsletter click https://bit.ly/2SY2MLy

In the very recent past, customer reviews may have been optional, but now the social proof and validation they provide are essential. Customers want to hear what other customers like them think about your product. This feedback has the added benefit of giving you valuable information about how your product is being used, unseen needs your product may or may not be addressing, and which of your selling points really make a strong connection. In this episode, Jeremy, Mark, and Ben tell you how to use reviews, the best platforms for reviews, and how to get more reviews from your customers.

To learn more about the team visit Messengermastermind.co

To subscribe to our newsletter click https://bit.ly/2SY2MLy

In this episode, Jeremy talks with Adam Kitchen, CEO of the email agency Magnet Monster. Adam reveals how the way DTC companies use email is so much more important than the size or frequency of an email campaign. Email might get a bad rap for overwhelming subscribers with promotions, but it is also the perfect channel for nurturing long-standing relationships with people at all stages in their customer journey. Listen for Adam’s philosophy of email marketing, how to personalize the full-funnel customer experience , and strategies for keeping your email lists vibrant and healthy.

To learn more about the team visit Messengermastermind.co

To subscribe to our newsletter click https://bit.ly/2SY2MLy