Media has never been neat, but it’s getting messier. This week, Brian and Troy explore how AI is reshaping the creative process, how different personality-driven brands thrive on particular platforms, and the developing messy aesthetic of modern media that’s spreading to earnings calls and product launches. Troy shares how OpenAI’s Projects feature changed his workflow, turning AI into a true research assistant. Anonymous Banker joins to break down AI’s irrational valuations and why X’s debt selling on par means Elon’s won. We also debate whether Substack will inevitably embrace advertising and how creators are navigating capital investments. Plus: a yacht rock documentary and Masa biography as dual good products.

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