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The great works of human civilization can last for centuries—but software often decays in just a tiny fraction of that time. How much should this concern us in this increasingly-digital age? And as software creators, what can we do about it? Adam and Mark discuss the durability of papyrus vs CD-Rs vs the cloud; open-source Quake and remix culture; flat file formats; and digital preservation efforts like The Internet Archive and MAME. Plus: sometimes you just have to draw the rest of the owl.
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Rich text editing is a foundational interaction in productivity software. Slim joins Mark and Adam to explain how rich text is more than just bold and italics for prose, but also includes math equations, diagrams, slideshows, and sheet music. Their discussion includes WYSIWYG versus markup languages for end users; how block-based editors change our understanding of rich text; and why Pandoc is Slim’s favorite piece of software. Plus: how to choose the best wagon in Oregon Trail.
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Designing tools for creators is harder than consumer software, but also potentially more rewarding. David leads design at Webflow, and he joins Adam and Mark to talk about mental models, opinionated versus open-ended tools, and being true to the materials. Plus: why complexity is unfairly villainized in design.
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Ink & Switch is a research lab inspired by Bells Labs and Xerox PARC. Peter is lab director, and he joins Adam and Mark to discuss DARPA-hard problems; the Ink & Switch academic-meets-web essay format; and how an independent research lab can fund itself through a spinout flywheel. Plus: Mendel and his peas, Thoreau and his ants, and the Arrakis attitude of the knife.
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With Muse for Mac on the horizon, the team convenes to discuss the merits of native apps versus web technologies like Electron. Discussion points include the conflict between brand identity and apps that feel true to the OS; “proudly native” apps like Sketch and Nova; and the lost art of designing using system components. Plus: the business case for and against building native apps, and why great native apps tend to come from smaller companies.
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Journalism is changing, as newspapers and magazines adapt to being online and internet-native media empires like Vox and Vice upend the status quo. Dan Shipper is part of this as a founder of Every, a writer collective for business writing. Dan chats with Mark and Adam about the paid newsletter boom; the impact of recommendation algorithms on creator mental health; and content platforms like Wordpress, Substack, and Ghost. Plus: the pros and cons of antigravity machines.
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What do the Bible, TED talks, superhero movies, and Steve Jobs’ product announcements have in common? They use stories to share ideas, culture, and worldview. Adam and Lennart discuss this, and the role storytelling can play in product marketing and design.
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In a world dominated by mass-produced software, making your own tools is a way to take back agency in your digital life. Linus joins Mark and Adam to talk about his experiences building a personal software ecosystem; tools that are a reflection of the maker’s values and taste; and packaging/sharing solutions like Docker, CodePen, Replit, and Deno. And: is it possible for software to ever be “done”? — Linus thinks so.
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Local-first is a set of principles that enables collaborative software without the loss of data ownership associated with the cloud. Martin is a computer scientist on the frontier of this movement, and he joins Mark and Adam to discuss how creative people put their souls into their work; a vision for a generic AWS syncing service; and why local-first could be a breakthrough for indie app developers.
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The Muse team worked with Max and his film crew on the pilot episode of a new documentary series. Max joins Adam and Mark to talk about how making films compares to making software; why creative trust is the core of a great team; and why we should hire based on networks, portfolios, and auditions instead of CVs and interviews. Plus: 40 people stuck on a film shoot in the forest due to a forgotten shovel.
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