Ready to discover how leading brands like Lunchables, MasterCard, and Sephora are pioneering immersive marketing experiences? In this episode of the Metavertising Podcast, host Ely Santos sits down with Andrew Klein, SVP of Creative Technology at Publicis Media, to explore the cutting edge of AI-driven advertising, 3D content, and multiverse activations. Andrew shares his decade-plus experience at the forefront of digital innovation, revealing how brands can leverage emerging tech—like Roblox, Fortnite, Apple Vision Pro, and augmented reality—to captivate audiences and spark meaningful connections.

From creating interactive, family-friendly AR campaigns for Lunchables to developing a fully immersive “Sephora Universe,” Andrew breaks down the core ingredients of building seamless, engaging virtual experiences. You’ll hear how Publicis Media’s unique “creator-meets-strategist” approach helps clients integrate 3D assets, NFT rewards, and AI chatbots—without overwhelming users with buzzwords. Andrew also tackles the importance of constructing 3D pipelines, shares tips for reducing friction, and highlights how Gen Z and Gen A are redefining brand engagement inside digital worlds.

If you’re curious about the rise of Web3 marketing, the potential of GenAI to turbocharge creative ideation, and the strategic steps to future-proof your brand in the rapidly evolving metaverse, this conversation is a must-listen. Join Ely and Andrew for a deep dive into next-gen marketing—and learn how to transform your products, campaigns, and brand storytelling with immersive technology.

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Tune in now to equip your brand with the insights it needs to thrive in the intersection of marketing, tech, and endless virtual possibilities!

In this episode of the Metavertising Podcast, host Ely Santos dives deep into the future of retail marketing with Justin Breton, Head of Brand Marketing Innovation at Walmart. Discover how Walmart is revolutionizing e-commerce with immersive experiences on platforms like Roblox, AR activations, and the metaverse. 🌐🛒

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Whether you're a marketer, entrepreneur, or tech enthusiast, this episode is packed with actionable insights on how brands can adapt to the rapidly evolving digital landscape and engage the next generation of consumers. 💡🚀

🎧 Tune in now and learn how to stay ahead in the world of digital marketing, immersive experiences, and next-gen retail innovation.

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Stephen is currently one of the most respected figures when it comes to Roblox Marketing and Monetization. During this conversation, we break down these extremely relevant topics that are a lot of people have been wondering about, and dive deep into some of the biggest questions by leveraging Stephen's wide experience with different brands and projects within Roblox. Definitely an episode worth listening if you're already working with Roblox or looking to build stuff there.

Antony “Skarredghost” Vitillo is an AR/VR developer, entrepreneur, and blogger. Right now, Tony is one of the most influential figures in the XR space, having hands on experience with building immersive experiences and platforms, being also one of the first to explore the space early on when it started more than 10 years ago. We discussed some of the main challenges the space is facing right now, how to build your own metaverse platform, and everything in between.

Yejin is a digital fashion researcher and content creator, currently working as a concept designer, trend researcher and brand strategist for korean and global fashion brands. Throughout this conversation, we talked about how important digital fashion is becoming and how essential it is for brands to keep an eye out to the most recent trends of digital fashion, as it is aiming to be a huge part of the future. Prepare to see new brands coming up that are digital first and that have generations Z and Alpha as the forefront and center of the new wave of fashion.

JP runs XR and gaming investments at Hartmann Capital, a frontier tech fund. In this episode, we dive deeper into what makes gaming so hot right now, and why is it going to be the catalyst of immersive technologies. Now, we already know that gaming is probably going to be a big part of the future, for different reasons. But what makes gaming so unique that it will take the spotlight of social interactions? Listen to the conversation and find out!

Tibor Mérey is a core member of Boston Consulting Group's Technology, Media & Telecommunications (TMT), which he leads in Austria, and currently one of the global metaverse experts at the company as well. His adventures in the metaverse happened way before anyone called it Metaverse, when the first consumer-ready VR devices were released around the previous decade (2010's). He comes into the podcast sharing his insights about what he believes is the direction of the metaverse, his perspective from an enterprise standpoint by working with many global companies, and how he typically advises these companies. Follow Tibor on LinkedIn to stay up to date with his content.

Hartmut Mueller is a Chief Transformation Officer at ServiceNow, and also led/transformed the IT Technology Organization for Mercedes-Benz Group AG. We talked about he approaches innovation within big corps, and how to create a more human centric approach towards new innovative technology like AI, Blockchain and Web3 in general. By focusing both on hardware and software, it's amazing to understand how a Chief Innovation / Transformation Officer thinks about new tech, how to speed up adoption within these big corps, and so much more.

Kenneth Corrêa is a business owner, AI/Metaverse evangelist with a 15 years track record in generating business growth across LATAM by using marketing, technology and innovation, and is currently an MBA professor at FGV, one of Brazil's leading business school. After closing different projects for global corporations, Kenneth sat down with me to talk about his strategy to close projects for Fortune 500 companies that are leading the way globally with both consumer facing products and business focused products/applications. To follow Kenneth on social, check out his profile @kenny.verse on Instagram.

Erik Londre is the founder and CEO of Karta, a Metaverse studio based out of the UK. Karta has worked with big brands like Amazon Music, top artists like BlackPink, Twice and major football clubs across Fortnite and Roblox. Before founding Karta, in 2021 Erik worked at esports juggernaut Fnatic as Head of Events. In this conversation, Erik shared some of the do's and dont's he learned about Metaverse Branded Experiences throughout the years, and how he sees the space nowadays after doing many successful branded experiences in big platforms. Also we talked about the different types of activations and how should modern marketers approach their metrics and revenue in such experiences.