Metavertising // Metaverse Marketing

Alvin Wang Graylin has been the China President of HTC since 2016, leading all aspects of the Vive initiatives and also VR/Smartphone businesses. HTC has been one of the global leaders in the VR devices front for years now, so therefore Alvin has a unique perspective, which he brings to the conversation by leveraging a lot of incredible data generated through research at HTC, regarding the usage of the metaverse for different purposes, but mainly marketing and advertising. We also talked about responsible usage of the metaverse and the differences between the western metaverse and the chinese metaverse.

Adam is a designer serial entrepreneur focused on the innovative consumer products, and in this episode we talked about what has happened so far in 2023 in terms of devices & tech, what to expect out of new devices and especially the new Apple Reality Pro, but also what the future holds for entertainment and media. By leveraging Adam's expertise with building innovative technology and experiences, we are able to have a glimpse of the day-to-day lives of the future consumer.

Michael McDonald has been through some of the most successful gaming studios back when mobile was considered innovative, and was part of many blockbuster / AAA games that you probably know of, in companies like Ubisoft and EA. With his unique creative vision and experience, Michael came in to tell us a little bit more about the emerging tech for gaming and the metaverse in the upcoming years. An amazing and insightful conversation worth listening to! 

Amy Peck is the founder & CEO of EndeavorXR, a leading global XR consulting firm working with Fortune 500 companies on XR, Metaverse and Web 3.0 strategy and deployment. Not only that, but Amy has a lot of experience within the XR world and also working with Web3 companies. Throughout the conversation, we talked about what companies are winning within Web2 by truly living the Web3 ethos, and what is the relation with consumer behavior in the near future. Data also plays an important role in such change of behavior, and big companies should keep an eye out for that.

Jorrit is the co-founder and CTO of YOM, which is the platform aiming to enable amazing experiences in the Metaverse for creators, companies and everything in between. We actually already interviewed another co-founder of YOM, Daniel van der Waals, in a previous episode. Jorrit explains to us the importance of having the right infrastructure in order to scale the Metaverse, and also the mindset that needs to be in place to make all of that happen. This is actually not his first business, so it was really interesting to see his perspective towards the present and future of Web3.

Adam has been a successful musician amassing 7 million plays across platforms, and has decided to dive deep into storytelling on Web3 through the company he co-founded, Zero Gravity Labs, where he, his team and his community are creating what is potentially to become the next Harry Potter or LoTR story, or potentially the Disney of Web3. It was a really exciting conversation where we could see what are the challenges and possibilities of co-creating a story alongside a global community for Adam and his team.

Rebecca Orlov is the founder of Epic Play Date, a creative brand and marketing company bridging brands to Web3. In this insightful conversation looking at Web3 from a Branding / Brand Building perspective with outstanding examples. Having a daughter who's a Gen Alpha that loves Roblox, Rebecca is able to come up with a point of view that the majority of marketers and consumers are unable to see, and that can set your brand apart in this new iteration of the internet.

Justin is the Chief Strategy and Transformation Officer for Wunderman Thompson in APAC, and we've had an extremely insightful conversation about how brands are currently using their marketing spend in order to spread the usage of web3 technology, plus how to do that in a responsible way from the perspective of brands but also from the perspective of users. Not to mention other topics, such as loyalty programs and some predictions regarding the next steps of web3 and what are the big game changers. You should not miss this one!

We had the pleasure to have "The Mayor" of NFT and Chill as a guest in our podcast, and we had an amazing conversation about community management in the Web3 and NFT space. Given that Tyler has worked with Based Fish Mafia and WAGMI Wines, he came in and dropped a lot of golden nuggets for those who want to learn more about community management in the space, and how important this is for those looking to develop their own communities in the Web3 and NFT realms, or looking to become community managers themselves. His linktree: https://linktr.ee/NFTandChillPodcast

Chris and I have gathered in this episode to discuss how we truly believe that Disney is about to become the absolute leader in the next generation of storytelling by using Web3 as one of their most powerful tools to engage people into their amazing worlds. We know that The Walt Disney Company has been extremely passionate about storytelling and has created amazing stories over the years that have impacted people worldwide. And now they're moving into web3, looking to leverage their already existing expertise in creating amazing stories and worlds, and combine that with the powerful Web3 tech stack that will enable the next generation of immersive storytelling.