Metavertising // Metaverse Marketing

I couldn't be more excited about this episode that we've discussed Metaverse Advertising only, its potential/possibilities and concerns. I had the opportunity of interviewing the legendary Louis Rosenberg, creator of the first fully functional Augmented Reality system of the world in the early 90s. Dr. Louis has been an advocate for the guard rails and potential dangers of Metaverse Advertising, and joined me in this conversation in order to tease the possibilities of this new tool, but also some of the stuff we should watch out for. It was a delightful interview, where we discussed this and more.

If you're anything like me, then you're probably clueless when it comes to legal matters, specially within the web3 realm. It turns out that many projects out there are also not doing the legal aspect of things really properly. That's what Oliver came to break down for us in the podcast today. We've talked about terms and conditions of NFT projects and web3 branded experiences. After all, how covered are we from a legal perspective when we purchase an NFT? That and other questions are addressed in this episode.

Bosco Bellinghausen is one of the leading metaverse experts in Germany. Co-founder and Chief Metaverse Architect of the metaverse called MetaVersus, he's been exploring Unreal Engine since 2019. Before that, Bosco was an IT consultant focused on blockchain, and in this conversation we tried to explore not only privacy and security from a web3 perspective, but also all of the solutions and implications of living in metaverse worlds in the future. His experience really adds up to the discussion, specially given his technical perspective on some of the matters. We discussed a lot of blockchain, wallets, users information and at the end - how marketers will have to reinvent themselves in a world where information will be dealt with in a different way.

Moishe is a very talented individual with an amazing marketing background that is actually very similar to mine. So in this conversation, we dive deep into NFT marketing from the perspective of two marketers that have done a little bit of everything out there when it comes to marketing. We spoke not only about the do's and don'ts but also about a few strategies and tips that can make a complete difference when it comes to running an NFT project. 

Diego has been a digital marketer for 11 years now and was part of some of the most amazing web3 campaigns we've seen so far, like Adidas' "Into The Metaverse" original campaign that was a sold out NFT project that took the internet by storm, and also one of the first brands to explore web3 the right way. We have talked about some of his favorite web3 campaigns, some examples of successful web3 campaigns done by established brands, and some of the do's and don'ts from a marketing perspective that companies should watch out for as they enter the metaverse.

Michael has been a marketer for many years, and is now the CMO of Threedium, a company dedicated to help professionals to create 3D objects and scenes in an easy way. During this conversation, Michael shares his point of view regarding what is the current status of the metaverse and its future, by sharing not only his personal perspective and experience but also what he has seen happening with web3 at Threedium, where he and his team have worked with several global brands in their marketing campaigns. We also talked a little bit about the origin story of the company, but most of all, how 3D is the backbone for metacommerce and the future of the metaverse.

Daniël is a former marketer that has been exploring the metaverse with his group of curious adventurers called "Metaverse Exploring" for a few months now, looking to learn more about different VR metaverses out there and make some sense out of everything most of us only hear about. In this episode, he talks about why it is important to create a metaverse that is accessible for everyone, not just for average people to have a seamless experience but for those with disabilities as well, and as a guy who has been to many VR worlds out there, he shares his wisdom on how to create this accessible metaverse and what it would look like.

Remco and his company Movella have been looking to solve one very important and much needed problem for a seamless interaction in virtual environments: motion print. To have your avatar to move freely and express just like a human being would, it's important that this avatar also moves accordingly, has the body language and all other unconscious signals we send to others during a conversation/interaction. Having worked with big projects like Black Panther, it's really important to see not only how motion print has a big role in the metaverse, but also how it can play a big role in Metaverse Advertising (or as we like to call it - metavertising).

Kenneth has created one of the most aesthetically pleasing metaverses, called RubyRoom, where he likes to explore the interaction between subjects as if they were acting on a play, in a huge theatre. During the conversation, Kenn takes us from the history of entertainment and how it all begun back in the cave age, to plays and shows nowadays and how this entire interaction and ambience relates with the metaverse, marketing and advertising, and why it is important for us to pay attention to these details as well.

Teddy has been listed alongside Neal Stephenson, Matthew Ball, Tim Sweeney, David Baszucki and Cathy Hackl as one of the most influential people of the metaverse, therefore entitled "Mr. Metaverse". He's been helping several companies worldwide to make better decisions when entering the metaverse, to better understand this whole new world, and how to position themselves in it. We talked about the industries of the future in the metaverse, also the future of marketing and business in this new realm, and the human part of the metaverse and why it's important.