Metavertising // Metaverse Marketing

Erik Londre is the founder and CEO of Karta, a Metaverse studio based out of the UK. Karta has worked with big brands like Amazon Music, top artists like BlackPink, Twice and major football clubs across Fortnite and Roblox. Before founding Karta, in 2021 Erik worked at esports juggernaut Fnatic as Head of Events. In this conversation, Erik shared some of the do's and dont's he learned about Metaverse Branded Experiences throughout the years, and how he sees the space nowadays after doing many successful branded experiences in big platforms. Also we talked about the different types of activations and how should modern marketers approach their metrics and revenue in such experiences.

Leslie Shannon is the global head of innovation at Nokia, and many might wonder what has Nokia to do with the Metaverse? Well, as it turns out, A LOT. Nokia has been behind the infrastructure and building blocks that are ESSENTIAL for the future of AR, VR and XR. In order for us to be able to run amazing experiences on small devices on a daily basis, it's obvious that a huge infrastructure will be required. That's where Nokia and Leslie come in. She walked us through all of the tech that's going to be involved and what is the vision of the future that she (and Nokia) have for the Metaverse.

Nic Hill has been at the center and forefront of the new era of user generated content and social gaming. Having built literally some of the top Roblox experiences for big brands like Alo Yoga and Fenty, and amazing Metaverse experiences for companies like Netflix, there's a lot that he can share about the current state and the future of social gaming, which I personally believe is the next iteration of social media.

Michael is the founder and creative director at Digital Lode Immersive Media, where they created one of the most popular Mixed Reality game titles on the Quest Store: Espire, which is a mix of Metal Gear Solid with VR/MR, a type of gaming that might revolutionize the industry in the next few years. We talked about how the industry is lacking innovation in terms of interactivity with devices and games, shares his vision for the market, and his experience developing what has become one of the most promising games of the Quest Store.

Brent has worked with some of the world's most innovative media and technology startups, including Uber and Facebook. Now his big bet is on Smart Token Technology, as he believes this will be the way web services and applications will integrate and exchange data seamlessly, allowing for better customer experiences, specially in bureaucratic processes. We also talked about what are some of the problems the tech can solve, and some applications they have worked on at Smart Token Labs.

John is a speaker and China tech expert, and in this episode we dive deeper into the ways China is exploring the metaverse, and already using several different solutions in a very interesting way to enhance E-Commerce and other verticals that are bringing businesses with revenue and innovation that pays off. We spoke a lot about Alibaba, TikTok (and its Chinese version Douyin), WeChat, Tencent and more. As John's personal mission is to connect China with the rest of the world and bridge that gap, it was an amazing conversation, definitely worth listening to, that gives us insights about how the future of the metaverse can be.

Diego Borgo has already been in a previous episode of the podcast bringing amazing insights about the Web3 space, and now he's back with even more valuable content to help us understand all the moving pieces of Web3, specially for brands. Since he's been at this since 2021, he helps us understand how brands have been using the same playbook since Nike and Adidas released their first NFT collections, and helps us see the path moving forward as brands need to reinvent the playbook in order to serve newer audiences. Very interesting to realize how some problems remain unsolved!

ShiSh is the Global Lead for Retail with Microsoft for Startups, leveraging his expertise to revolutionize the retail industry with cutting-edge innovations. At Microsoft, one of the things he has been invested into is the Industrial Metaverse and its applications. By working with the retail industry from an innovation perspective, he has been directly in touch with startups that are using the Metaverse to solve old and new problems in large scale manufacturing plants and industries in general. In this conversation, we talk about the Industrial Metaverse, Digital Twins, and examples of applications.

Filippo is a GTM expert with years of experience working with top-notch B2B SaaS companies worldwide and has been onboarding enterprises in Web3, enabling blockchain adoption and taking Web3 products to market. He's also a dear friend with whom I've worked with since 2022, analyzing over 100 brands strategies entering Web3 through our weekly Brands on Web3 live event. In this conversation, we talk about how brands were jumping on Web3 in 2021/2022, the Pyramid Concept created by Filippo, the next level of customer engagement and examples of brands doing it the right way.

Check out his newsletter here: https://web3forenterprise.ghost.io/

Elijah is the founder and CEO of Zesty, a tool that looks to support VR game developers to make money off of their creations in the metaverse. We have talked about some of what he's been seeing lately at Zesty, in terms of advertising and marketing data, the behavior of users, differences between North America and Asia, and much more. We have also discussed some of the current and upcoming devices, and how that is going to affect marketing and advertising in the metaverse.