On this podcast, Bekah Bischoff interviews special guests Dr. Dena Goffman and Dr. Jamie Morgan about how the Obstetric Hemorrhage bundle came to be and how it's changed over time. They also describe some of the "pearls and pitfalls" from a MFM's implementation journey. This is the third episode in a series exploring opportunities for MFMs to improve maternal health outcomes at their institution and across their states through participation in the AIM program. The podcast series is supported through an award from the AIM program.