We speak to Dr. Michael Hallsworth, Managing Director – North America for the Behavioural Insights Team and an Assistant Professor (Adjunct) at Columbia University. Michael has been a leading figure in developing the field of applying behavioral science to government and public policy and is co-author of the book, Behavioral Insights.

Listen in to hear about:

– How a hand washing study helped Michael realize the power of behavioral science

– What Michael has learned from working with David Halperin and helping launch the BIT

– The three elements that define behavioral insights

– Two primary communications challenges tied to the COVID vaccine

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