Pulitzer Prize–winning journalist Michael Moss joins Michael to unpack his explosive book "Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions," which explores how processed food companies have engineered their products—and our eating habits. In this candid and eye-opening conversation, Moss reveals how food giants manipulate our biology, emotions, and even memories to keep us coming back for more, using tactics eerily similar to Big Tobacco. Moss breaks down how our free will has been quietly undermined by decades of food innovation aimed at maximizing profit—not health. Hear why Oreos might be more addictive than cigarettes, what’s really in your fridge, and how companies design packaging to encourage mindless eating. Original air date 14 April 2021. The book was published on 2 March 2021.