May 16, 2022

Michaela Mora - Building a Bridge Between Market and UX Research

1 hour 28 minutes

Michaela Mora discusses the challenges of categorising race, why homogenous leadership is bad for businesses, and what UX researchers could learn from market research.

Highlights include:

⭐ Why do we care about and continue to categorise race?

⭐ How does knowing things like race and gender lead to better products?

⭐ What is the most important decision a researcher can make?

⭐ How does the homogenous nature of boards & C-Suites affect design?

⭐ Why do UXers resist getting closer to ‘the business’?

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Who is Michaela Mora?

Michaela is the Founder and President of Relevant Insights, a full-service market and UX research firm that’s on a mission to help companies make profitable business decisions based on outstanding research insights.

Prior to founding Relevant Insights in 2007, Michaela was the Market Research Director for Blockbuster Online 📼, where she was responsible for both qualitative and quantitative consumer and UX research, fielding more than 60 projects and delivering stellar business results.

Michaela is also a founding member of the Multicultural Insights Collective, a partnership of veteran researchers from different racial, generational, and geographic backgrounds, who collaborate on large-scale multicultural research initiatives.

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Find Michaela here:

LinkedIn: https://www.linkedin.com/in/michaelamora/

Twitter: https://twitter.com/rinsights

Website: https://relevantinsights.com/

YouTube: https://www.youtube.com/c/Relevantinsights

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YouTube: https://www.youtube.com/TheSpaceInBetween/

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/

Website: https://thespaceinbetween.co.nz/

Twitter: https://twitter.com/brendanjarvis/

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By The Space InBetween

4.3

66 ratings

May 16, 2022

Michaela Mora - Building a Bridge Between Market and UX Research

1 hour 28 minutes

Michaela Mora discusses the challenges of categorising race, why homogenous leadership is bad for businesses, and what UX researchers could learn from market research.

Highlights include:

⭐ Why do we care about and continue to categorise race?

⭐ How does knowing things like race and gender lead to better products?

⭐ What is the most important decision a researcher can make?

⭐ How does the homogenous nature of boards & C-Suites affect design?

⭐ Why do UXers resist getting closer to ‘the business’?

======

Who is Michaela Mora?

======

Find Michaela here:

LinkedIn: https://www.linkedin.com/in/michaelamora/

Twitter: https://twitter.com/rinsights