I give away everything I know for free...
...and that's why people are willing to pay me for it.
I sell two things: information and mindset.
Information is impossible to contain, and trying to do so can be maddening. If you give someone a PDF, they can share it. If you give them an audio file, they can share it. Digital content is easily distributed.
So I share information for free and hope people share it.
If you read all my blogs and watch all my videos and listen to all my podcasts, you will know everything I know and could, in theory, act on it.
The challenge comes in execution.
How do you put it all together?
How do you keep your head right to stay focused?
How do you maintain your confidence?
Knowing and doing are very different things. This is why I have a few coaches myself, to help me with the doing.
And that is where I provide value, in helping people to execute.
If you are trying to jealously guard your intellectual property so no one steals it, then you will probably also prevent people from buying it. Chances are that what you make is similar to what someone else makes, and theirs is easier to get. This is a scarcity mindset.
On the other hand, if you have an abundance mindset and you share, you'll discover that you have more to offer than that piece of IP you made six months ago. Your creativity. Your energy. Your spirit. That is the true value you offer.
Your content is just a sample of the deep well of awesomeness you have.
Do you have awesomeness to share with the world but you're afraid people will steal it? Let's talk.
Visit www.guywhoknowsaguy.com and click the calendar to schedule a free no-obligation call, or just comment below.