March 14, 2025

Michelle Obama tapes new podcast at SXSW

4 minutes

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Michelle Obama and her brother Craig Robinson appeared on-stage yesterday at SXSW to record a live episode of their newly launched podcast IMO. They appeared at the Austin Convention Center with Dr. Laurie Santos, psychology professor and host of The Happiness Lab. SXSW had a renewed focus on podcasting this year.

JAR Audio and Sounds Profitable covered The Power of Branded Podcasts in a webinar and a freely downloadable study. 43% of Americans 18+ would likely listen to a podcast about a favourite brand or product, the study says.

Exclusive: 911 Podcasts has revealed the cast for the second season of sci-fi thriller podcast Cascadia.

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