Matt Report

Michelle Schulp on running an independent business

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In this episode, Matt Medeiros wraps up the season interviewing Michelle Schulp from Marktime Media In Minneapolis. Michelle is an independent designer and front-end developer who works with many agencies and other freelancers. Michelle’s background is in design and she is well known as a WordCamp Speaker. She loves teaching design and sharing her knowledge with the WordPress Community. Michelle also is the Director of Technology at AIGA Minnesota.

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Matt Report - A WordPress podcast for digital business owners
Michelle Schulp on running an independent business
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What you will learn from this Episode:

  • Michelle made a deliberate choice to stay independent and not own an agency. She realizes the challenges of managing other people in a business. (2:40)
  • Being an independent freelancer allows you to stay flexible for traveling and working remotely. (3:54)
  • There is a lot of overhead and “crap” when running a business. (4:04)
  • If you make business decisions based on why you went into business in the first place you can be very successful. Ex: Your priority is to have more time for your family. (4:44)
  • The reason to travel and speak at events allows you to teach and volunteer by giving back to the community. (7:07)
  • 95% of Marktime Media’s business comes from referrals or being known for teaching at WordCamps. (8:00)

    • Business Growth and Success:

    • Your personality or personal brand separates you from the crowd. (9:34)
    • The differentiator in the WordPress space for independent freelancers now comes from service. You must be able to communicate and be responsive to the client. (10:40)
    • Sometimes your brand is just not for everybody and it is best to qualify your business when working with a client. (12:18)
    • Clients can try to nickel and dime you and make multiple changes when you are first starting out. You can just act as an advisor for the client that does not have a budget for the work.  (13:50)
    • Specializing in a personality type h...
      • ...more
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