The long waves of efficiency are over. If your brand waits 18 months to pivot, you have already lost the margin.

Jason O'Toole, Head of Connected Commerce & Media at Gildan, and guest host Spencer Lian-Thornton, VP Growth & Partnership of Mindgruve, discuss why the "Fail Fast" culture is now a requirement for survival.

INSIDE THE EPISODE:

- The ROAS Trap: Why high returns often hide cannibalization and how Gildan focuses on incremental growth instead.

- Test and Learn: Placing experimentation at the center of the operating model to find the 3% of initiatives that actually scale.

- The Final Differentiator: As AI automates the grunt work of reporting, strategy becomes the only competitive moat left.

Stop managing channels. Start managing the consumer footprint.

Watch the full episode here.