When it comes to affiliate marketing, the vision most coaches and consultants have is becoming that center of the universe in a referral network. What does a wildly mismanaged affiliate program look like, and how can we avoid falling into those traps? What causes the fraud that has given affiliate marketing a bit of a bad name? What’s performance marketing and how is it different from traditional affiliate marketing, and how does that allow for stronger relationships between the company and the affiliate? How do we figure out what the ideal affiliate relationship for us is?

The world of speaking is very different to the world of knowledge transfer and a lot of us in the thought leadership world struggle to make that transition. What are the success metrics of training vs. the success metrics in speaking? What are the prerequisites for building the foundation to become scalable as a speaker and trainer? How do you find the most valuable slice of the market? How can we become better at systems and models to move beyond the transactional nature of speaking?

One of the biggest misconception that exists in our world is that a smaller niche makes it hard to build a profitable coaching practice. How does this mindset trip us up and how can we do away with it. Why is the real gold in creating a solution that serves one person in a duplicatable way? How do we create a magnetic draw to us? How do we drill down and really discover the solution and service the person in our micro-niche needs?

When it comes to running events, we can easily fall into the trap of losing momentum, or losing grip of the creative direction as we get pulled back into running our main business. How can we avoid this? How do we navigate the Catch 22 of getting butts in seats so we can get speakers? What methodology can we apply to our events so they extract high level content that we can drive into the future?

Most coaching and consulting programs face the problem of finding and articulating principles and core values that are demonstrably different in a relevant way. For our guest, that challenge meant taking a step back to redevelop content when she took over a struggling coaching company. How did this decision turning content from a point of complaint to the beating heart of a successful coaching business? How can we create a bedrock of ideas that are different and relevant?

If we’re not moving forward in our businesses, we won’t learn to serve our clients at a higher level. How do Big Hairy Audacious Goals actually help us become more sophisticated in the service we provide to our clients? How do we build things that people with money are already buying? Why do 95% of online courses fail?

When we craft our services the biggest mistake many of us make is trying to sell to everyone, instead of specializing. How does specializing help us refine what we do and get better with each client? How do we balance the need for new creative and intellectual challenges with staying super-focused in our micro-niche? How does being the facilitator of sharing ideas actually help us.

Being a published author in the business world has become a major tool and credential that instantly gives us credibility. What does a book do for us that other mediums can’t? When it comes to packaging our intellectual property so that someone would want to put us on a stage, what works and what doesn’t? Does the publisher matter?

Hiring more often than not is something we get right after a few tries. How does cognitive bias play into the hiring mistakes we make? What’s a huge key distinction we overlook when we’re hiring? How do we determine how aligned a recruit is to the tasks and the culture we have in our business? How do we find points of alignment in a role in both skill set and EQ?

Many of us stumble over and struggle with coming up with what our X-factor is. What questions and activities will help us effectively pull these superpowers out into the light? How do we bring forth our truest, greatest, most potent self and how does this aid in coming up with our big strategies? How do we make sure the major strategic breakthroughs we have in our peak state won’t slip away or become too intimidating when we get back to equilibrium? Why is it so powerful to plug into a daily rhythm of actions that push us towards our goals?