In the past, ministry had to be both a lifestyle and a livelihood. Now ministry can be a lifestyle and something we wrap our coaching and consulting around. Why is this shift such a good thing for us? Why is it so necessary to shift from just doing the thing, to coaching on the mindset or consulting on the strategy behind the thing? What’s a big mistake agency owners make, and how does it affect our brands and lead generation? What are some of the business roadblocks that come from being raised in church and having a life of faith?

The highest value work we can bring to the table is the application of marketing techniques to achieve a business goal. How did our guest level up his web design skills to actually create a valuable service clients are willing to pay top dollar for? What are some obvious but common mistakes we make with our websites, and how do we rectify them? How do we make sure website visitors understand the problem we’re trying to solve, see the clear path from the problem to the solution and act upon our call to action?

As the world has become more a complex place to work and live, coaching has become more necessary at the enterprise level. What kind of marketing and metric tracking would decision makers in the space respond to, and why has coaching become an employee benefit? What changes will the infiltration of coaching in companies bring to both the coach, and the enterprise? How do we marry data and the human element to create a coaching service that is scalable, sellable and still effective enough for each individual? How can we standardize coaching practice?

The advent of the gig economy has dropped the perceived value of implementation, and as a result strategy is what clients are willing to pay us more money for. How did the barrier of entry for marketing services become virtually non-existent, and how is that impacting the agency model? If doing the task is no longer as valuable as before, how do we package the processes, strategies and planning that can allow us to charge more? What is genuine expertise, and how do we attain it?

The thing that makes it possible for us to escape the grind of entrepreneurship and live a more integrated life is finding the one way in which we are super valuable to the world in a leveraged way. What is the best way to find out what that superpower is? Why is the idea of work-life balance too heavy for most of us, and how should we look at it instead? How does being part of a tribe help us through the isolation that comes with being an entrepreneur?

A lot of us have a lot of high level things to say that people would be interested in, but we struggle to package it in an engaging and compelling way for platforms like Instagram. What value component is make or break for a social media campaign management business? How do we find that X-factor we can easily create and can be done on a frequent enough basis to add value to our audience? How do thought leaders find the balance between what we want to talk about and what people want to hear from us?

Many coaches/consultants believe our clients need understand the abstract concept behind the action we want them to take. Yet the fact is, the more information we give people the less action they take. How has information overload literally changed the game in coaching/consulting? How do we distill abstract concepts, big ideas and broad strokes down so someone can actually take the actions that get them results? How do we build momentum in our business while staying flexible to changing conditions?

Marketing, sales and production are the three key roles in a professional services business, and finding our X Factors within these roles is fundamental to success. Why do we struggle to generate leads? What’s the formula for writing a cold email that will convert into opportunities? When we pitch ourselves to potential clients, how do they judge us if they can’t know our technical skill?

Adding one freelancer to your business is one thing, but figuring out the structure once we have 3 or 4 people, it can be challenging to know where to plug them in. What’s the best order to build a freelance virtual team? How do we prevent turnover in our freelance workforce, especially when it comes to the people that are integral to our business? How do we maintain company culture and high standards, as well as keep everyone accountable when we have a remote workforce?

The ability to nurture our free content into paid content is one of the biggest disconnects we experience in business. Instead of struggling to sell products and services, how do we build our communities in a purpose-driven manner so it can become its own ecosystem? How can we build a movement that can sustain itself, build up entrepreneurs and help our business function and grow? How does decision confidence play into us being able to weigh our options and gain focus?