AI is flipping the script on search—and most brands aren’t ready. In this episode, I sat down with Bloomberg to break down the massive shifts happening in digital marketing, thanks to AI-powered search engines, and how every brand—from Fortune 500s to startups—needs to urgently adapt.

We talk about what Apple’s shift away from Google search really means, how AI chatbots like ChatGPT and Perplexity are changing consumer behavior, and why lazy marketers who rely too much on AdWords are going to lose.

Whether you're a brand operator, a marketing exec, or an entrepreneur trying to stay ahead of the curve—this one’s for you.

🧠 AI search is the new SEO.
🛒 Social commerce is the new storefront.
🔥 And if you’re not creating demand, you’re already behind.

We talk about:

• The decline of Google’s dominance in search

• Why AI optimization is the new SEO

• How to win attention in an AI-first world

• The rise of TikTok Shop, YouTube Live Shopping, and Whatnot

• Why the U.S. is behind Asia in live commerce

• My take on Vayner’s pitch vs. traditional agencies

• How brands can practically prepare now for what’s coming

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