Let’s be honest — most people have no idea what they’re talking about when it comes to AI... but they’ll pretend they do.

In this conversation, I pull back the curtain on what I’m actually doing with artificial intelligence, how I’m thinking about it, and why humility is the cheat code in an era where everyone’s faking it.

This episode is for the leaders, the curious, and the ones who don’t want to get left behind. Whether you’re a CMO or a student, this is your wake-up call to stop peacocking and start practicing.

We talk about:

• Why pretending to know AI is more dangerous than not knowing

• The power of “maybe” in a black-and-white world

• What I learned watching execs fake their way through Web2, crypto, and now AI

• How to approach AI without fear — and without needing to be an expert

• Why the best marketers are operators, not talking heads

• “And” vs. “or” — the mindset shift that changed everything for me

If you're sitting on the sidelines waiting to understand AI before jumping in, you're already behind.

🎧 Hit play — and then go download the damn apps.

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