Midstage Startup Momentum

Midstage Startup Momentum

By Roland SiebelinkBusinessEntrepreneurship
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Midstage Startup Momentum episodes

  • #068 Precision OS Co-Founder & CEO Danny Goel: Focus on What Customers Actually Want, Not What We Think They Want

    Few professionals need to be perfect at their job as much as a surgeon. The trick for surgeons is trying to become skilled and experienced at performing surgery without being able to practice on real patients. Fortunately, Precision OS is helping to solve the problem of surgeons lacking hands-on experience by using VR to simulate real-life conditions of a surgery that can help surgeons gain experience and assess their performance. The Vancouver-based startup is creating technology that could change the medical field for the better.

    Precision OS co-founder and CEO Danny Goel visited with startup coach Roland Siebelink on this week’s episode of the Midstage Startup Momentum Podcast. Danny talked about there is a need for this kind of technology and how Precision OS can make a positive change for both doctors and patients. They also discussed Danny’s unique journey from the medical field to the startup world:

    • How Danny has his co-founders built their team based on the company’s three pillars.
    • The reason Precision OS took an indirect go-to-market approach.
    • The key to getting large MedTech companies to meet with a small startup.
    • How partnerships with professional associations have driven the company’s marketing.
    • The three metrics Precision OS uses to measure success.
    • How Danny receives the advice and recommendations he receives from mentors and advisors.
    • 25 min
    • #067 What Changes to Make After Finding Product-Market Fit (Part 3)

      One of the biggest challenges for startups is turning product-market fit into profit. Since startups have the benefit of finding outside investments, traditional financing practices don’t always apply. The question then becomes how to find the right profit margins over time while using investment funds to grow.

      On the newest episode of the Midstage Startup Momentum Podcast, startup coach Roland Siebelink discusses how to manage margins and profitability after product-market fit. He shares what to do and not do following product-market fit so you don’t sacrifice growth for profitability while also making your startup appealing to potential investors.

      • The importance of locating gross margins so you don’t lose money in every sale.
      • Why optimizing for growth will make your startup more appealing to investors.
      • Cautionary tales of companies that grew too big before finding the right gross margins.
      • The step-by-step process for becoming profitable over time.
      • How the product margin can decline for software companies over time.
      • Why it’s best not to optimize for profitability immediately after finding product-market fit.
      • 8 min
      • #066 Midstage Institute Startup Coach Roland Siebelink: Leading Your Midstage Startup Through the New Normal

        All startup leaders are currently facing the challenge of leading their company through the new normal of low startup valuations. Valuations started to drop during the second quarter of 2022 and it could take time for the economy to rebound. In the meantime, what are startups supposed to do to make sure they are able to survive these dark days and still put themselves in a position to thrive?

        Startup coach Roland Siebelink provides answers to those questions during a 25-minute webinar on getting through the new normal and the best ways for startup founders to lead during this time. The webinar covers five topics that are on the minds of every startup leader, or at least should be on the mind of every startup leader.

        • What exactly is this new normal?
        • How long will this new normal last?
        • How can startup leaders maintain their credibility during this period?
        • How can startups ensure their survival by focusing on their core?
        • How can a startup extend its runway by making hard decisions?
        • 27 min
        • #065 What Changes to Make After Finding Product-Market Fit (Part 2)

          Reaching product-market fit always means that changes are coming for your startup. The obvious changes are often in sales and marketing, but they aren’t the only ones. The entire company needs to change. This includes the user experience, the buyer experience, and even the way that you build your product. If the right changes aren’t made, you risk falling behind your competitors.

          On the latest episode of the Midstage Startup Momentum Podcast, startup coach Roland Siebelink discusses some of the changes that come after tech startups find product-market fit. He explains how companies can make these changes and what happens if they are slow to adopt necessary changes within the company.

          • Moving the focus from the available market to the serviceable market to the obtainable market.
          • The change in mentality that every part of the company must make after product-market fit.
          • Understanding the capacity your startup needs to capture the market and stay ahead of competitors.
          • The difference between the user experience and the buyer experience.
          • How to design products that will have built-in upgrades.
          • 14 min
          • #064 What Changes to Make After Finding Product-Market Fit (Part 1)

            No matter the business or the industry, there will always be changes afoot upon reaching product-market fit. Any startup must be proactive in making these changes after achieving product-market fit. It’s these changes that will hopefully take a startup from product-market fit to product-market dominance. But what are the changes that will take a startup from initial success to being a dominant player in the market?

            On this week’s episode of the Midstage Startup Momentum Podcast, Midstage Institute co-founder Roland Siebelink talks about all of the ways that tech startups have to change after they’ve reached product-market fit. He explains the potential pitfalls after finding product-market fit and how startups can quickly move to achieve product-market dominance.

            • How does a startup know with certainty that it has reached product-market fit?
            • The difference between having a solution and addressing customer pains.
            • The biggest potential downfall startups experience after achieving product-market fit.
            • Why distribution is the most important factor in getting to product-market dominance.
            • The best ways to stay one step ahead of your competitors and become the gorilla of a market.
            • Why it’s important for your go-to-market team to become bigger than your product and engineering team after reaching product-market fit.
            • 15 min
            • #063 Klear (previously Kountable) Co-Founder & CEO Chris Hale: How to Accelerate the Enterprise Sales Cycle

              Most tech startups tend to endure a long and strange journey on their way to finding product-market-fit and significant traction. But things have been a little more complex and confusing for Kountable, a startup in the FinTech space. Kountable has had multiple iterations and got its start in a corner of the world that few tech startups venture into. However, Kountable has found success along the way and is on track to reaching its vision.

              Kountable co-founder and CEO Chris Hale joined startup coach Roland Siebelink on this week’s episode of the Midstage Startup Momentum Podcast. He shared details of Kountable’s journey and multiple iterations, as well as some of the key learnings he’s had as a founder:

              • How Kountable has taken a different approach to traditional underwriting.
              • Why it can sometimes be better not to focus too much on the value proposition.
              • The best ways to build brand integrity and amplify trust with customers.
              • The ways Kountable has been able to accelerate the enterprise sales cycle.
              • What Kountable did when its working capital dropped to 0 in one day.
              • How Kountable has been able to engineer fun with a remote team.
              • 28 min
              • ProdPerfect Co-Founder & CEO Dan Widing: If You Know You Can Sell It, Just Build It

                The product testing space is an important one, just ask any software engineer. But it’s also a complicated space, especially with the current economic situation in the tech world. These circumstances have led to a lot of challenges but also a lot of learnings for ProdPerfect, which is trying to help its clients improve timeframes, budgets, and priorities when it comes to testing web applications.

                ProdPerfect co-founder and CEO Dan Widing joined startup coach Roland Siebelink this week on the latest episode of the Midstage Startup Momentum Podcast. The two talked about what has inspired ProdPerfect’s work and how the company has handled a host of challenges.

                • Why ProdPerfect was remote-first even before the pandemic hit.
                • The biggest challenge that lies ahead for companies that continue to be remote-first.
                • Whether it’s more important to build a product or prove you can sell it.
                • Why ProdPerfect was a services company early and how it developed from there.
                • What ProdPerfect is doing to adjust to the changing economic climate for startups.
                • What startups can do when customers outgrow their need for their product.
                • The techniques ProdPerfect uses to maintain a sense of transparency with its employees.
                • 24 min
                • CHEQ Founder & CEO Tom Lapham: How to Work a Triple-Sided Marketplace

                  Mobile ordering and contactless ordering have changed the food and beverage industry in a short period of time. But on-premise efficiency within the food and beverage industry still leaves much to be desired. However, that could be changing thanks to tech startup CHEQ, which is changing the way food and drinks are ordered in stadiums and restaurants, making those businesses more efficient while helping consumers enjoy themselves more.

                  CHEQ founder and CEO Tom Lapham recently joined startup coach Roland Siebelink on the Midstage Startup Momentum Podcast to talk about how the on-premise experience is becoming more efficient for operators and more focused on consumers. They also discussed CHEQ’s early traction and quick rise to being one of the most promising startups in the world.

                  • How starting a renewable energy company in China helped to inspire CHEQ.
                  • How CHEQ effectively addressed the cold-start problem.
                  • Why CHEQ went after high-profile enterprise clients and how they did so effectively.
                  • Why taking the land-and-expand approach was the best option for CHEQ.
                  • The need for startups to pull back on their ambitions during the early days.
                  • The difference between iterating a product and iterating the go-to-market.
                  • 23 min
                  • Sensible4 Founder & CEO Harri Santamala: Understanding the Long Game

                    Self-driving vehicles are becoming all of the rage in all corners of the world. But what happens to autonomous vehicles when the weather is less than perfect? That is the problem being addressed by Finland-based startup Sensible4. With a background more focused on robotics than autonomous driving, Sensible4 is focused on commercial applications for self-driving vehicles while also addressing the problem of those vehicles responding appropriately to bad weather.

                    Sensible4 founder and CEO Harri Santamala appeared on the Midstage Startup Momentum Podcast with startup coach Roland Siebelink this week to talk about the inspiration and progress of his startup’s technology. They also spoke about Sensible4’s past and present journey and plans for the future:

                    • The best methods to gain access to established names and industry leaders.
                    • The importance of building relationships with potential business partners.
                    • How investors can be used for more than securing funding.
                    • The unique advantage Sensible4 has when it comes to finding talented engineers.
                    • Finding a balance between employees who have the necessary experience and those who have a startup mindset.
                    • How young startups can reduce the risk of running out of cash.
                    • 22 min
                    • SuperAnnotate Co-Founder & CEO Tigran Petrosyan: How to Work Across Multiple Industries

                      The machine learning industry continues to grow by leaps and bounds, creating a whole new space in the technology sphere. That’s where Tigran Petrosyan and his startup SuperAnnotate enter the picture. Tigran is the co-founder and CEO of SuperAnnotate, which provides the training data infrastructure that’s needed for machine learning to work.

                      Tigran recently joined startup coach Roland Siebelink on the Midstage Startup Momentum Podcast to talk about this new space and SuperAnnotate’s role in it. They discussed SuperAnnotate’s unique origins as well as Tigran’s key learnings along the way:

                      • What it was like for Tigran to found a company with his brother.
                      • The way that co-founder roles and responsibilities have changed in the first four years of SuperAnnotate.
                      • How Tigran decides whether he should take someone’s advice or not.
                      • How to set up a go-to-market that can sell to a variety of industries.
                      • How SuperAnnotate went about attacking a space that already had big players.
                      • Why SuperAnnotate abandoned its self-service platform despite early traction.
                      • 22 min

                      About Midstage Startup Momentum

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                      Roland Siebelink talks all things tech startup and bring you interviews with tech cofounders across the world.