Midstage Startup Momentum

Midstage Startup Momentum

By Roland SiebelinkBusinessEntrepreneurship
Download on the App Store

Midstage Startup Momentum episodes

  • Keela Founder & CEO Nejeed Kassam: When You Take Other People’s Money, You Don’t Sleep at Night

    It’s not just businesses and individuals that need cutting-edge technology to operate more efficiently, nonprofits need it too. In fact, nonprofits and charitable organizations need it more than most because they’ve been falling behind in that area. Fortunately, tech startup Keela is helping to fix that problem by offering technology that can help non-profits in a variety of ways, from processing donations to engaging with donors to converting donors, all in the interest of helping them to raise more money for their cause and do more good in the world.

    Keela founder and CEO Nejeed Kassam joined startup coach Roland Siebelink on the latest episode of the Midstage Startup Momentum Podcast. They talked about the need nonprofits have for better technology, how Keela is solving that problem, and other facets of Keela’s journey.

    • Why and how Keela decided to pivot in its approach to the market.
    • What startups should keep in mind when building partnerships.
    • Keela’s approach to standardizing its sales playbook.
    • Navigating when it’s appropriate to follow your vision or listen to customer feedback.
    • The less traditional approach Keela has taken to fundraising.
    • Why fundraising shouldn’t be considered an achievement.
    • 26 min
    • 4me CEO Cor Winkler Prins: How to Get Things in Place Before Selling to Enterprises

      There are always going to be challenges for startups that sell exclusively to enterprise clients. That’s particularly true in a crowded market like service management. However, CEO Cor Winkler Prins and his startup 4me have found a way to succeed by being able to thrive on complexity. Of course, it helps that Cor and the other leaders of 4me have past startup experience to help guide them on their journey.

      Cor joined startup coach Roland Siebelink on the latest episode of the Midstage Startup Momentum Podcast. He talked about 4me and shared learnings that only someone with experience from multiple startups can know.

      • What startups need to do to sell to enterprise clients.
      • How startups without a track record or a lot of employees can get enterprise clients to take them seriously.
      • How startups can position themselves to be acquired one day.
      • What potential serial entrepreneurs should know about starting a new company or changing industries.
      • Why 4me believes in avoiding channel conflict even when it's competitors don’t.
      • How 4me was able to create a stable and growing partner community.
      • 24 min
      • Sensei Labs Co-Founder & CEO Jay Goldman: How to Keep Iterating in a State of Product-Market-Fit

        There are many challenges startups face when they try to spin out of another company, especially when they have a product that wasn’t initially built for commercial use. However, it’s possible to find success in these kinds of situations. Toronto-based startup Sensei Labs is a living example of that. They offer an enterprise orchestration platform that spun out of a parent organization called Klick Health and are finding success all on their own.

        Sensei Labs co-founder and CEO Jay Goldman joined the Midstage Startup Momentum Podcast with Roland Siebelink this week to talk about the challenges and triumphs his company has experienced in this situation. Jay offered many key learnings that can be applied to startups in all industries and all situations.

        • How Sensei Labs was born out of a book.
        • The challenges that await when turning a proprietary software into a commercial product.
        • The headwinds and tailwinds that become possible in a spin-out startup.
        • Why Sensei Labs started its go-to-market with a partner channel.
        • What startups should keep in mind when customers ask for exclusivity.
        • What a carve-out startup should focus on during its first year after spinning out from its parent organization.
        • 23 min
        • How to Lead Your Startup During the Economic Downturn (part 2)

          Tech startups have not been immune to the recent economic downturn. Many have been put in a position where fundraising will be next to impossible, so they need to find other ways to survive the dark economic winter until spring arrives. But there’s no reason why any startup leader can’t find a way to guide their company through these difficult times.

          For startup leaders looking for a little help, Midstage Institute co-founders Roland Siebelink and Doug Miller have put together a two-part podcast in which they discuss what startup leaders can do during the current downturn and how to lead during lean times. The second part of their conversation shares practical steps on how to cut costs in the short term and position your startup to thrive when the dark times are over.

          • Why it’s critical to focus on the parts of your business that are generating cash in the short term.
          • The steps to take before you start to lay off employees.
          • Why it’s vital for companies to only have one round of layoffs, even during a downturn.
          • How to know what employees should be let go if layoffs become necessary.
          • How reducing costs by 1% each month can make a huge difference over time.
          • How to create flywheels that can be ready to take off and thrive once economic conditions improve.
          • 27 min
          • Keatext founder and CEO Narjes Boufaden: Customer Journey Is the Single Source of Truth

            No matter the industry or the size of a company, the customer experience is often one of the biggest factors in long-term success. With that in mind, Keatext has set out to provide next-level customer analysis feedback. Keatext technology takes emails, surveys, chats, and all other text feedback to help companies understand the customer journey of their clients, including what can be done better.

            Keatext founder and CEO Narjes Boufaden recently joined startup coach Roland Siebelink on the newest episode of the Midstage Startup Momentum Podcast. Their conversation led to a lot of insight about the importance of the customer journey, as well as Keatext’s startup journey so far and ambition for the future.

            • Why Keatext has a product that can be used for both SMBs and enterprise clients.
            • How Keatext has eliminated many of the typical challenges of selling to multiple industries.
            • What it was like going from working on projects to building a product.
            • What Keatext has done to seamlessly connect itself to certain ecosystems.
            • What it looks like for Keatext while creating a diverse team where employees fit its culture.
            • 24 min
            • How to Lead Your Startup During the Economic Downturn (part 1)

              The recent economic downturn has already had a profound impact on tech startups. Many midstage companies are struggling to raise funds or receive valuations they view as fair, leaving many to wonder how they’ll survive the next year or more and come out of the other side of the downturn intact.

              With startup leaders in need of guidance, Midstage Institute co-founders Roland Siebelink and Doug Miller have put together a two-part podcast about what startup leaders can do during the current downturn and how to lead during lean times. In the first part of their conversation on the Midstage Startup Momentum Podcast, Roland and Doug talk about their experience in past economic downturns and how founders can respond to the current situation.

              • The need for startups to increase their runway to cover the next 12 to 24 months.
              • Why past downturns have been a blessing in disguise for the startups that survive them.
              • The importance of leaders being open with their teams during times of uncertainty.
              • The benefits of leaders taking time to celebrate small wins during turbulent times.
              • Why the company’s bottom line is now more important than the top line.
              • Why it’s not such a bad thing to have to make such hard decisions during a downturn.
              • 28 min
              • LeasePilot CEO & Co-Founder Gabriel Safar: Navigating Multiple Stakeholders with Different Interests

                They say that time is money, so saving time is the same as saving money. One startup that’s trying to do just that for its clients is LeasePilot, which helps commercial real estate companies to draft their leases in half of the time it currently takes.

                Operating at the cross-section of commercial real estate and lawyers has given LeasePilot a unique perspective on what it takes to find success in the startup world, even with co-founder Gabriel Safar being a former lawyer. Gabriel joined startup coach Roland Siebelink on the latest episode of the Midstage Startup Momentum Podcast on LeasePilot’s journey and what he’s learned along the way.

                • Why great technology is only part of the equation in finding success.
                • The biggest challenge LeasePilot has faced as a B2B startup.
                • Operating a business that has multiple stakeholders with different interests.
                • Why LeasePilot is trying a direct approach on its go-to-market.
                • The steps LeasePilot took to determine the best potential customers to target.
                • Why LeasePilot’s metrics relate to the value they provide.
                • 25 min
                • Hostaway CEO & Co-Founder Marcus Rader: How to be Comfortable as a Wartime CEO

                  Ever since the emergence of Airbnb, short-term rentals have been unbelievably popular and easy to find in all corners of the world. But that doesn’t mean it’s been easy for the people in charge of managing all of those properties. Fortunately, tech startup Hostaway has created software to make that job easier, helping to create a better experience for guests and making the job a little easier for property managers.

                  Startup veteran Marcus Rader is the CEO and co-founder of Hostaway. He recently joined startup coach Roland Siebelink on the Midstage Startup Momentum Podcast to talk about all things startup-related, including Hostaway’s incredible journey thus far.

                  • Why founders should never treat their idea like a map.
                  • The consequences when startups don’t understand their category.
                  • How startups are able to partner with big companies that don’t want to work with small startups.
                  • Why some CEOs are good wartime CEOs and others thrive during periods of peace.
                  • How CEOs should spend their time once they free themselves of direct reports.
                  • What a startup can gain from tracking and mentioning key metrics on a weekly basis.
                  • 25 min
                  • Thinknum Co-Founder & CEO Gregory Ugwi: Building a Company Is Taking the Ultimate Test

                    We all know that the Internet is loaded with information, but so much of it isn’t structured in a way that can be queried. Well, that’s not the case anymore because of Thinknum, which crawls the Internet for “alternative” data that tech company operators and investors can use to get ahead.

                    Thinknum co-founder and CEO Gregory Ugwi joined the latest episode of the Midstage Startup Momentum Podcast with Roland Siebelink to talk about how he came up with this unique idea, his long-term plans to be a leader in this space, and everything in between.

                    • Thinknum’s biggest key to building its go-to-market.
                    • How Thinknum tries to provide value while also generating leads.
                    • How Thinknum was able to turn things around after struggling to generate sales during its first year.
                    • The way that Thinknum utilizes its investors beyond the money they provide.
                    • How Thinknum convinces potential team members to work at a small startup.
                    • Why Thinknum prefers to hire people who are willing to take risks.
                    • 26 min
                    • Sprinto Co-Founder & CEO Girish Redekar: SAAS is Eating Software

                      For B2B SaaS companies, keeping data safe and secure has become increasingly important. However, meeting compliances for privacy and security can be problematic and time-consuming. Fortunately, young startup Sprinto is bringing some much-needed relief to this pain point.

                      Sprinto co-founder and CEO Girish Redekar was a guest on this week’s episode of the Midstage Startup Momentum Podcast with Roland Siebelink. The two talked about Sprinto’s early success and a slew of other topics related to the startup world.

                      • How and why Sprinto created an end-to-end solution to the problem it solves.
                      • Why focusing on a specific niche was key to Sprinto’s early success.
                      • Why Sprinto’s value to its customers is in part due to its end-to-end approach.
                      • The business benefits of Sprinto using a functional programming paradigm.
                      • The two macro trends Girish sees happening in the SaaS space.
                      • Why founders should always take advice from other founders with a grain of salt.
                      • 23 min

                      About Midstage Startup Momentum

                      From the publisher's feed

                      Roland Siebelink talks all things tech startup and bring you interviews with tech cofounders across the world.