This week, Tyler discusses the importance of understanding one's business, including mission, values, and vision, in order to effectively define a brand's identity and attract the right clients. He also talks through the need to align marketing, branding, and lead generation strategies with the business' unique strengths and ideal client profile.

The Modern Craftsman:

linktr.ee/moderncraftsmanpodcast

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Tyler Grace

Podcast Produced By:

Motif Media

Tyler's Top Blogs:

How I Started My Business

Books that Build

Site Protection Principles

My Preconstruction Process: Part 1

Becoming Proficient in Multiple Trades