How does an accountancy firm, how does your accountancy firm master the dark arts of marketing, so that you become successful at generating leads, high quality future clients for your firm, so that you can build your fees, build your profits and build the capital value of your firm?

Well, on this Humanise The Numbers podcast discussion with Mike Crook, you'll hear Mike share his profound and I think amazingly valuable insights into how PracticeWeb have worked with accounting firms over Mike's time in the business as Managing Director and, he essentially unpacks and unlocks some of the insights that drive success in accountancy firms in his experience.

Now, we were privileged to capture Mike, because he was literally a week away from leaving PracticeWeb and joining another company outside of the accountancy profession. So, Mike is really candid, really honest, and it's brilliant that PracticeWeb have given us the thumbs up to share this information, because it's so valuable for the profession, if, assuming you want to grow your accountancy firm.