How do you scale a consumer brand company to profitability without losing the human touch? Moreover, since marketplace platforms like Shopify have made it relatively simple to launch an ecommerce business, how do you stand out among the noise and reach customers in the first place? And how do you measure how well those methods are working? This episode of Greymatter is one in a series of growth discussions featuring Greylock’s Mike Duboe. In this conversation, Mike chatted with Moiz Ali, the founder of personal care company Native Co. (acquired by Procter & Gamble) and Nik Sharma, the CEO of CPG advisory and marketing firm Sharma Brands.

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